All stories

DAYS 2026.04.20

Ready for the Approaching World Cup? Sometimes Lively, Sometimes Intense. The Futsal Club Enjoyed a Great Workout at an Internal Exchange Event and a Public Tournament! | Club Activity Report

Kiyota Yuto（SUNNY SIDE UP Inc.）

WORKS 2026.04.17

A PR representative reports from the VIVAIA 2026 SS Collection Presentation. Behind the scenes of spatial design and PR strategy that convey the brand’s evolution through “experience” | We went

Miyuki Inoue（SUNNY SIDE UP Inc.）

WORKS 2026.04.16

The World’s First Yakusugi Barrel Whisky Challenge! What New Future for Distilled Spirits Does Kagoshima’s Long-Established Komaki Distillery Envision? | Field Report

Tomoka Hirai（SUNNY SIDE UP Inc.）

MEMBERS 2026.04.13

Working with Your “Passions” as a Weapon at SUNNY SIDE UP, a Company with Year-Round Recruitment: A PR Professional and Radio Enthusiast Discusses Their Career.

Fumiya Tsunakawa（PR Dept. Div.2）

WORKS 2026.04.03

A first in the series’ history! Our PR lead reports on the large-scale exhibition spanning the entire Ghost in the Shell anime franchise, “Ghost in the Shell Exhibition: Ghost and the Shell,” and introduces a media-approach strategy that expands its appeal from multiple angles.

Shion Suzuki（SUNNY SIDE UP Inc.）

WORKS 2026.04.02

Shimajiro Becomes a Companion for Adults Too: PR Team Reports on “Cafe & Shimajiro,” the Limited-Time Café in Harajuku Celebrating the Launch of the New Brand “& Shimajiro” | Event Report

Nakamura Miku（SUNNY SIDE UP Inc.）

DAYS 2026.04.01

25 Elite Members Join the Team! SUNNY SIDE UP GROUP Holds 2026 Entrance Ceremony 🌸

Kanae Tamura（SUNNY SIDE UP GROUP General Affairs and Human Resources Dept.）

MEMBERS 2026.03.30

Celebrating the 10th Anniversary of “CRAFT SAKE WEEK 2026 with OMAKASE byGMO at ROPPONGI HILLS” — What is the “Co-creative Power” of SUNNY SIDE UP, Handling Everything from PR to Operations?

Yoshiyuki Miyazaki（SUNNY DAYS Official Writer）

WORKS 2026.03.27

More Than Just Mt. Fuji and Tea! A PR Representative Introduces Shizuoka City’s Must-Visit Power Spots, Gourmet Cuisine, and Sake for 2026

Minami Hirata（SUNNY SIDE UP Inc.）

DAYS 2026.03.24

Xiqiao Liu Serves as Judge at Growth Hub Conference Pitch Contest “Growth Heroes”! What Perspectives Do Growth Professionals Share? | Event Report

MEMBERS 2026.03.19

Exclusive Behind-the-Scenes Talk! Announcement of Company Information Session for Class of 2027 Young Member Roundtable Discussion🍳

WORKS 2026.03.18

Introducing the New Appeal of Japan’s Top Brand Strawberry, Fukuoka’s “Amaou,” to the World! “Amaou Premium Reception” “Amaou Fair” | Event Report

Kota Takeuchi（SUNNY SIDE UP Inc.）