All stories

WORKS 2026.05.21

A new festival begins in Kiryu City, Gunma Prefecture—a location rapidly gaining attention! “Kiryu Festival” has been officially announced.
WORKS 2026.05.18

A new district, “OIMACHI TRACKS,” has opened in Oimachi! Our PR team picks and introduces the highlights

Mirei Baba（SUNNY SIDE UP Inc.）
MEMBERS 2026.05.08

Sports PR × Management × Fatherhood: A Day in the Life of a Leader with Three Roles
WORKS 2026.05.08

A one-day wellness experience to “reflect on yourself” in the art space of teamLab Borderless: Azabudai Hills Wellness Program | We went and checked it out

Ruriko Sanada（SUNNY SIDE UP Inc.）
DAYS 2026.04.30

A Grand Exchange Across Ages and Departments! The Board Game Club Holds Its Annual Grand Thanksgiving Festival! | Club Activity Report

Yuma Kawakami（SUNNY SIDE UP Inc.）
WORKS 2026.04.27

Transforming one of Asia’s largest trade shows into a “trend-launching platform”! Introducing the “latest food trends” discovered at FOODEX JAPAN, including Swicy and next-generation konjac

Rie Tanimoto（SUNNY SIDE UP Inc.）
WORKS 2026.04.24

[Kappa Create x SUNNY SIDE UP] Kappa Sushi x Tomica: The Story Behind the Unprecedented Production Increase—Manufacturing Based on PR Concepts to Shape “Customer Empathy”

Yoshiyuki Miyazaki（SUNNY DAYS Official Writer）
MEMBERS 2026.04.22

Turning Manufacturing into a Movement with PR Thinking: The Essence of Value-Proposing Manufacturing by SUNNY SIDE UP

Yoshiyuki Miyazaki（SUNNY DAYS Official Writer）
DAYS 2026.04.20

Ready for the Approaching World Cup? Sometimes Lively, Sometimes Intense. The Futsal Club Enjoyed a Great Workout at an Internal Exchange Event and a Public Tournament! | Club Activity Report

Kiyota Yuto（SUNNY SIDE UP Inc.）
WORKS 2026.04.17

A PR representative reports from the VIVAIA 2026 SS Collection Presentation. Behind the scenes of spatial design and PR strategy that convey the brand’s evolution through “experience” | We went

Miyuki Inoue（SUNNY SIDE UP Inc.）
WORKS 2026.04.16

The World’s First Yakusugi Barrel Whisky Challenge! What New Future for Distilled Spirits Does Kagoshima’s Long-Established Komaki Distillery Envision? | Field Report

Tomoka Hirai（SUNNY SIDE UP Inc.）
MEMBERS 2026.04.13

Working with Your “Passions” as a Weapon at SUNNY SIDE UP, a Company with Year-Round Recruitment: A PR Professional and Radio Enthusiast Discusses Their Career.

Fumiya Tsunakawa（PR Dept. Div.2）