WORKS

Make 2025 even more fun! Introducing the latest projects from SUNNY SIDE UP GROUP that ranked in Nikkei Trendy’s “2025 Hit Prediction Best 30.”

WRITTEN BY

サニーちゃん

Hello! This is PR Sunny-chan.

The new year has arrived in the blink of an eye, and 2025 has begun. Over the past year, SUNNY SIDE UP GROUP has delivered numerous “fun commotions” through various challenges and projects.

At this time of year, everyone is curious about the topic of “What trends will emerge this year?”

Therefore, based on the annual Nikkei Trendy “2025 Hit Prediction Best 30,” we have selected key terms to watch in 2025! We are pleased to introduce the projects managed by SUNNY SIDE UP GROUP that made the list.

▼ Click here for ranking details: Predicting next year’s trends—2025’s “Promising Hits” and “New Consumption Trends”
https://xtrend.nikkei.com/atcl/contents/18/01086/00001/?i_cid=nbpnxr_parent

Without further ado, let’s take a look at the topics that will shape 2025!

Bango “Subscription Super Bundling”

“Subscription Super Bundling” is a service provided by the British technology company Bango that allows for the centralized management of subscriptions.

As the subscription market expands globally, the challenge of managing apps—specifically tracking what is being spent and on what—has become increasingly apparent.

Addressing this issue, this revolutionary service enables the management of all subscriptions, including the number of services joined, costs, contract periods, and even cancellation procedures. It has already been introduced overseas and is scheduled to launch in Japan around next summer.

Premium Tequila “Clase Azul”

Tequila is required to have 51% of its raw materials derived from blue agave; conversely, the remaining 49% can consist of other ingredients (such as sugarcane molasses, sucrose, or glucose).

In contrast, “100% Agave Tequila” is, as the name suggests, tequila where 100% of the raw materials are derived from agave. Labels such as “100% PURO DE AGAVE AZUL” indicate this, guaranteeing quality, safety, and reliability.

Tequila made exclusively from precious blue agave is the epitome of luxury. Due to its high value, it is generally referred to as premium tequila.

Clase Azul México is a luxury tequila brand that conveys the true value of Mexican beauty and tradition through the art of tequila and mezcal, enriching the lifestyles of people around the world. To provide high-quality craft tequila, they prioritize maintaining traditional production methods passed down for generations, even in an era where mechanization has become the norm.

The eye-catching decanters are handmade, from the molding of the ceramic to the painting, and many of the staff members are women from the local community.

Kodomo Department

“Kodomo Department” is a next-generation childcare and educational facility that integrates children’s education with parental support. It consolidates various extracurricular educational and childcare services—such as cram schools, daycare, after-school care, and sports schools—into a single location to provide comprehensive support for a child’s growth.

The facility also offers extensive services for parents, including a cafe for families and Pilates classes that parents can attend while waiting for their children’s lessons. Furthermore, it features pick-up/drop-off services and a childcare consultation desk, reducing the burden on parents regarding their children’s extracurricular activities.

By promoting children’s “learning and growth” while providing a “comfortable and convenient environment” for parents, “Kodomo Department” supports the “future” of parents and children as a new educational space that is neither school nor home.


What do you think? The 2025 trend predictions seem to be full of hints for enriching our lives and society.

SUNNY SIDE UP GROUP will continue to deliver new value to your daily life through PR and communications that create “fun commotions.” If any projects or topics caught your interest, please take this opportunity to check them out!

WRITTEN BY

サニーちゃん

“めだまやき一筋”のグループ広報担当。社内外にアンテナを張り、次の“たのしいさわぎ”を探して発信中。メンバーが手掛けたプロジェクトから社内イベントまで、執筆する記事カテゴリの広さは社内イチ!直近の目標は、「公式X(旧Twitter)のフォロワー数6,000人達成」!みなさまぜひフォローをお願いします🍳🍳

※所属は執筆時と異なる場合があります

  1. HOME
  2. WORKS
  3. Make 2025 even more fun! Introducing the latest projects from SUNNY SIDE UP GROUP that ranked in Nikkei Trendy’s “2025 Hit Prediction Best 30.”