Presented by the PR Team! Ranked 16th in Nikkei Trendy’s “2026 Hit Predictions 100” & Initial Shipments Exceed 200% of Projections! “Kirekira! Wiper Dry x Wet Sheets”
Hello! I am Shimbo from SUNNY SIDE UP.
Every year around this time, Nikkei Trendy’s “Hit Predictions” become a major topic of conversation.
From that highly popular feature, I would like to introduce a featured item that ranked 16th in the “2026 Hit Predictions 100”: “Kirekira! Wiper Dry x Wet Sheets.”
Released by Daio Paper Corporation’s “Elleair” brand, for which SUNNY SIDE UP handles the PR, this item is a wiper sheet born from the idea of rethinking the “norms of floor cleaning.”
In this article, I will provide an easy-to-understand overview of the item’s key features from my perspective as the PR representative!
A New Cleaning Habit: “Quick Cleaning”
Floor dirt consists of dry debris such as dust, hair, and pollen, as well as wet stains like sebum and spilled drinks.
Previously, it was necessary to change sheets depending on the type of dirt, and many people found this to be a “hassle,” “wasteful,” or “troublesome.”
To address this, the “Kirekira! Wiper Dry x Wet Sheets” were developed, integrating dry and wet surfaces into a single double-sided sheet.
The dry side catches dust, while the wet side thoroughly removes sticky stains like spills and sebum. By reducing the effort of changing sheets, the design encourages “quick cleaning” whenever you notice a mess.
Dual Roles in One Sheet with a Unique Three-Layer Structure
This product utilizes a uniquely developed “Dry x Wet Three-Layer Structure Sheet.” By sandwiching a waterproof sheet in the middle layer, it is possible to provide different functions on the front and back.
It enables cleaning that is perfect for the small gaps in daily life, such as when you “only want to clean one room,” “find a specific spot of dirt,” or “don’t have much time.”
Furthermore, the wet side is equipped with hygiene features such as 99.9% disinfection, virus removal, and 24-hour antibacterial properties, keeping floors fresh and clean.
Recognized for this new approach to floor cleaning, “Kirekira! Wiper Dry x Wet Sheets” ranked 16th in Nikkei Trendy’s “2026 Hit Predictions 100”!
Additionally, it has generated a significant response, with initial shipments exceeding 200% of the original plan.
Comments from the PR Representative
Cleaning used to have a strong image of “major cleaning” done all at once at the end of the year. However, in recent years, “quick cleaning” that can be easily incorporated into daily life and simple cleaning styles that emphasize time efficiency have become mainstream.
In response to these changes in consumer lifestyles, cleaning products continue to evolve in terms of usage and functionality. The “Kirekira Dry x Wet” introduced here was highly rated for its dual-purpose design, allowing users to switch between functions depending on the location and timing.
Keep an eye on these evolved cleaning products that update the “norms” of cleaning, making it easy to maintain even during busy daily lives!
What did you think? The “next hits” predicted by Nikkei Trendy are full of hints to enrich your life and make it a little easier.
SUNNY SIDE UP GROUP will continue to deliver new value to your daily life through PR and communications that create a “fun uproar.”
If there are any projects or topics that interest you, please take this opportunity to check them out!
