Easy for beginners! A complete guide on how to play Happy Kuji. What is the popular lottery planned and developed by SUNNY SIDE UP?

Hello, everyone. I am Yamahata from the 6th Division of the Public Relations Business Headquarters.

This may be sudden, but are you familiar with “Happy Kuji”?

Planned and developed by SUNNY SIDE UP, Happy Kuji is a highly popular lottery available at various locations nationwide, including convenience stores, bookstores, and hobby shops, where you are guaranteed to win merchandise of popular characters. To begin with…

What is Happy Kuji, produced by SUNNY SIDE UP?

An “entertainment lottery” sold at convenience stores and toy shops, featuring character items from anime, games, and more. At SUNNY SIDE UP, we have named this entertainment lottery “Happy Kuji” and operate as the planning and sales source.

We identify trending content and potential hits, plan products in collaboration with copyright holders, and handle sales proposals and product manufacturing. Additionally, we formulate sales strategies linked to sales promotions, PR initiatives, and campaigns.

Currently, we launch approximately 15 titles per year. Please be sure to check them out when you stop by a convenience store.

“I want to try it, but I don’t know how…” For those who are trying it for the first time, we will introduce how to play Happy Kuji step-by-step so you can enjoy it with peace of mind!

1. Check Happy Kuji retailers

Happy Kuji is available at convenience stores, bookstores, and hobby shops nationwide. We recommend checking for nearby retailers in advance on the Happy Kuji official website or official social media accounts.

*1 Release dates may vary depending on the store.
*2 Please refrain from contacting individual stores directly.
*3 Sales will end once the lottery tickets are sold out.

2. Purchase tickets at the register

Once you arrive at the store, purchase your tickets at the register. Look for the large POP display featuring the Happy Kuji logo! Prices are generally set between 700 and 1,000 yen per draw.

3. No losing tickets! Get your prize on the spot

After purchasing, draw your ticket. You can receive your winning prize immediately at the counter. We work on product development every day with the motto “Happy no matter which prize you win.”

4. What is the Last Prize? Get a luxury item with the final ticket!

Happy Kuji offers a special and luxurious “Last Prize” for the person who draws the very last ticket. Please look forward to the Last Prize, which varies by lottery and includes items such as meticulously detailed figures and large plush toys.

At Happy Kuji, we strive daily in planning and product development based on the feedback we receive from our customers!

We will continue to create lotteries that our customers can enjoy. Please use this article as a guide and enjoy the excitement of Happy Kuji.

In addition to products utilizing IP content like those introduced here, SUNNY SIDE UP handles PR communication for a wide range of products and services.

What can be achieved through the power of communication? We welcome consultations starting from such questions. Please feel free to contact us using the “CONTACT” button below.