SSU Picks! Sharing Hot Topics from Around the World You Should Know About! ①
Hello.
This is Yamashita from Public Relations.
We regularly hold a casual morning meeting called “Poached Eggs” where the president and several employees share the latest trending topics. It takes place from 9:00 to 10:00 AM before work starts, and everyone enjoys breakfast together in a lively atmosphere.
Held in small groups while enjoying breakfast
We held “Poached Eggs” again in October, so we’d like to share what happened and the topics we’re paying attention to. Since everyone’s interests vary, we’ve gathered topics from diverse genres.
Now, let’s introduce the topics we’re focusing on.
(Since there are many topics this time, we’ll present them in two parts!)
mimemeMIMI is coming.
A unit whose popularity is rapidly rising to the point where everyone in the music industry knows about them. The members are singer-songwriter Yuka and illustrator Chamoy. Music and art combine to create a unique world. They seem likely to gain popularity among overseas anime fans as well. Interview available here.
EGGSLUT?!
http://cookpad.com/articles/1405
Eggslut is said to be trending as a breakfast menu item (though awareness is still relatively low). There are still few places in Japan where you can eat it, but it’s surprisingly easy to make yourself, so we recommend trying it. The original American restaurant is here. Eggslut is located in Downtown LA, and we’re keeping an eye on it since Downtown LA is apparently attracting attention in America right now!
http://www.nydailynews.com/life-style/downtown-los-angeles-hot-destination-article-1.1973867
Coca-Cola Mexico’s In-Flight Promotion—Great Ideas to Reference!
http://www.youtube.com/watch?v=achgqZ7JA8E
Rather than simply doing sampling, they surprised passengers who pressed the call button on the airplane with a gift. Just by being creative with the delivery method, it became a topic of conversation and made everyone happier.
Nike Water-Based 3D Projection Mapping Is Amazing!
They created impactful visuals by conducting projection mapping on water. This is a promotional case study that those in the communication industry should know about! It’s extremely impressive.
Kei Yamazaki‘s Instagram Is Living the Dream!
http://instagram.com/keiyamazaki
Kei Yamazaki has been featured in numerous magazines recently and is attracting significant attention. She posts beautifully plated breakfasts every day. She has strong support from women. Eating breakfast like this every day would be wonderful…
Onigiraz… Do You Squeeze or Not Squeeze?
http://matome.naver.jp/odai/2141191654376379701
A new type of rice ball where ingredients are sandwiched between flattened rice like a sandwich. Awareness is already fairly high, but it seems likely to increase further. It might even appear in convenience stores. The president apparently struggled with both making and eating it, so it seems to require some technique.
Leica Is Thriving!
http://gqjapan.jp/fashion/news/20141014/leica_moncler
Leica has been appearing frequently in magazines and other media recently. Although expensive, they excel at branding that appeals to young people’s aspirations, which we’re paying attention to. This collaboration is also impressive!
Do You Know About Tip Rings?
http://matome.naver.jp/odai/2138674003824187401
Rings worn on the second knuckle became somewhat popular, but now rings worn on the first knuckle (covering the nail) have appeared. Tip rings might be the next trend after ear cuffs?!
Flash Tattoos Are Here!
Flash tattoos that caught fire among overseas celebrities. Many people were wearing them at “ULTRA,” the first large-scale music festival held in Japan this fall. They’ll likely be even more popular next summer!
Japanese Dancer Koharu Sugawara Is Amazing!
Koharu Sugawara is active on the world stage. Her performance is spectacular—she can be said to be the hottest in the dance world right now!
Taking a selfie
We still have more topics, so we’ll deliver the rest in the second part!
