Sharing the world’s “hot topics you should know”! (2)
Hello,
I’m Yamashita from PR.
“Poached Eggs” is a relaxed~easygoing morning study session where our CEO and a few employees regularly get together to share the “latest topics to watch.” Following the topics we introduced last time, we will bring you a broad range of information, including global promotions and trends that look set to take off!
Now, without further ado…
A new way to donate: scratch a poster?
The poster can be scratched, and when you scratch it with a coin, a photo appears showing what things could look like after a donation (the coin used is donated). They offered a mechanism that linked the same scratch-and-donate concept not only to posters but also to mobile phones. The way they created buzz is worth noting, but we are also paying attention to the mechanism that lets donors learn in an enjoyable way.
team Lab“Sketch Aquarium” is truly inspiring!
Many of you may already know this, but children’s drawings swim around in the tank as if they were alive. Recently, this concept has been gaining attention in Asia, and demand is reportedly increasing.
Flies promoting a brand?
They attach a lightweight ad to flies and release them, but it is a case study that somehow starts to feel a bit cruel…. It is an idea that could spark controversy.
Pola “Call Her Name” video promotion is moving!
https://www.youtube.com/watch?v=OpoiZyPwEWc
Apparently, when mothers were called by name, levels of oxytocin—known as the “love hormone”—increased, while the “stress hormone” decreased.
Dove“Real Beauty Sketch” is an outstanding video!
https://www.youtube.com/watch?v=E8-XKIY5gRo
A straightforward approach that directly conveys the message: you are more beautiful than you think. Dove gives the impression of having many stylish promotions.
candy apples, chocolate applesare adorable!
They are a classic treat in the U.S., but you do not see them much in Japan. It seems a few shops in Tokyo have started selling them, and with Halloween gaining momentum, we are watching them as a treat that may become popular in Japan going forward.
“Middle-aged man rental”… it was not the kind of middle-aged man I imagined.
http://ossanrental.thebase.in/
A service where you can rent a middle-aged man (47 years old) from ¥1,000 per hour (so cheap…). It has been appearing in the media recently, but opinions among the women were divided. Haha.
Randoseru backpacks are popular overseas!
http://www.asahi.com/articles/ASGB90019GB8PTIL032.html
They are apparently popular as souvenirs for people from China, while in Europe they seem to be popular mainly among anime fans and fashion lovers.
The randoseru that all of us used—indeed, they are durable and easy to use. If we take another look at things we use as a matter of course, we may find other items that could become popular as well.
That’s all for this round of topics!
By the way… here is today’s breakfast!
Sandwich delivery from the hamburger specialty shop “Base”
They seem particular about their meat, and the patty was juicy. It had a satisfying bite, and paired with fresh vegetables, it was light and easy to eat—so we were thoroughly satisfied from the morning!
A member’s friend! Thank you for the delicious breakfast! (Meetings and study sessions with a meal are just too wonderful.)
“Poached Eggs” is scheduled to be held regularly going forward, so please look forward to it.
