Honoring the most impactful articles and members of the year! Announcing this year’s distinguished winners of the “SUNNY DAYS Awards” 🏆
Hello! I’m Sunny, your PR correspondent ☀️
Once again, it is time to announce the “SUNNY DAYS Awards,” which recognize the articles that made the biggest impact over the past year and the members who wrote them!
Looking back on the past year since last July, we reviewed all articles published on SUNNY DAYS and selected outstanding pieces from three perspectives. We are pleased to announce and honor the award recipients ✨
▼Click here for past articles about the SUNNY DAYS Awards
Announcing the winners of the 2nd SUNNY DAYS Awards, honoring the most impactful articles & members of the year!!
The three award recipients will receive three types of gift boxes filled with carefully selected items that pair perfectly with rice, courtesy of AKOMEYA TOKYO, for which SUNNY SIDE UP handles PR 🎁
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▼What is AKOMEYA TOKYO? With the concept of “a delicious circle that expands from a bowl of freshly cooked rice,” this lifestyle shop offers a wide selection centered on carefully curated rice from across Japan, along with rice accompaniments that pair perfectly with it, dashi and seasonings at the heart of Japanese cuisine, tableware, cooking tools, and more. It operates 24 stores mainly in Tokyo, two “AKOMEYA Shokudo” eateries, and an online shop. |
Now, we will share highlights from the award ceremony recently held at the Sendagaya office, along with comments from the award recipients!
🏆 Best Story Award
Recognizing outstanding articles/members for excellent planning and structure
▼Article
[PR comes in many forms!] Reporting on the reception for the UK-born brand “PLUM&ASHBY”👀
Division 3: Maya Nicole Hayashi
The structure—narrowing down from an abstract explanation of the assigned work to specific points—was exceptionally well executed!Rather than merely introducing the project she handled, it was an article packed with concise know-how that a wide range of readers could enjoy 👏
Winner’s comment:
As a younger employee, I wrote this article out of a straightforward desire to let everyone know about a project that felt like a big step forward for me—and to say, “I want to do more work like this!” I was truly delighted, and it feels more than I deserve, that it was selected!
Since joining the company, I have especially felt that writing is not my strong suit, so I also feel as though I was able to overcome that sense of weakness!😌✨
Going forward, I would like to write with confidence—both at work and on the blog!
Thank you very much!
🏆 Best Writer Award
Recognizing outstanding articles/members based on an overall assessment of the writing in their articles
Social Relations Division: Seona Min
With detailed descriptions like those of a food writer for a major media outlet, the expressive writing conveys the appeal of the food. In addition, the characteristics of the restaurants and events are clearly captured, leaving readers thinking, “I want to go! I want to try it!” after finishing.
In recognition of a consistently strong set of three articles, we are pleased to present this award 👏
Winner’s comment:
From early in my first year, my big-eater persona had already become established, but I am truly happy to receive an award that is fitting for a PR professional—one that does not end at simply eating a lot, but focuses on “eating delicious food and clearly communicating its appeal.” In my second year as well, I would like to keep writing food articles and aim to become a full-fledged gourmet writer. Thank you very much!
🏆Best Influence Award
Recognizing articles/members with high page views and strong engagement on social media
Social Relations Division: Yuri Hayashi
She recorded outstanding results in both annual page views and the number of shares on social media such as Instagram. In recognition of Ms. Hayashi’s superb balance of word choice, structure, and imagery that led to these results—and with high expectations for what comes next—we present her with this award 👏
Winner’s comment:
I am very happy to receive an award for an article about an event I was responsible for for the first time since joining the company. Thank you very much. I believe the appeal of SUNNY DAYS lies in the many ideas and hints you can find in the ingenuity members bring to each project. I will do my best to write articles that are helpful to readers while also conveying the enjoyment of PR work!
This year as well, together with many members, we will continue to share articles that help deliver the “fun commotion” SUNNY SIDE UP creates every day to even more people!
Please continue to enjoy SUNNY SIDE UP’s official owned media, “SUNNY DAYS,” which is constantly evolving 🕊️
