Professor Side’s PR Lecture (Press Conference Insights ②)
In this section, Professor Side and various others discuss PR.
This time, we continue with “Press Conference Insights”, which we touched on last time. As for apology press conferences, Councilman Nonomura’s tearful press conference has been making headlines recently.
Memorable apology press conferences from the past include one with a proprietress muttering beside the speaker, and another with someone losing their temper…The media’s scrutiny is formidable. That’s precisely why the effort to convey the truth is necessary.
Hello, this is Professor Side.
Press conference for Rock Corps, for which our company serves as the executive committee’s lead organizer
Today’s topic is press conferences.
The majority of press conferences are held in Tokyo.
In Japan, major media outlets are concentrated in Tokyo, making this concentration inevitable. In the case of apology press conferences, they are occasionally held at regional headquarters of companies, facilities, or schools, but in reality, these are significantly fewer compared to Tokyo. For press conferences aimed at positive effects, such as new product launches, they are generally held on weekdays, avoiding Fridays and weekends.
This is because television programs are structured around Monday-to-Friday programming blocks.
If a press conference is held on Friday, there are fewer programs and segments available to feature it on Saturday. Conversely, in the case of apology press conferences, they are sometimes deliberately held on Fridays. In any case, most are outsourced to specialized PR firms, which inevitably results in similar presentation formats.
From Public Relations
As mentioned above, press conference presentation formats are similar, but precisely because of this, certain press conferences stand out. Recently, I’ve been noticing press conferences that collaborate with magazines.
Today, I saw news of a press conference where Shueisha’s magazine “LEE” collaborated with a food manufacturer, and it made me think about press conferences involving magazines.
A while back, there was also a press conference produced by Magazine House’s magazine “GINZA.” At that press conference, I felt that by leveraging “GINZA’s” worldview, the product’s worldview was enhanced. (Excellent. It was stylish and cool.)
Because PR firms handle diverse industries, media, and information, we may see more such press conferences emerge in the future. Additionally, troubles can occur at press conferences.
In the past, I experienced a situation at a press conference where the use of photographs became prohibited.
(Everyone involved turned pale.)
There was also a time when a press conference was suddenly canceled because the scheduled speaker couldn’t come to Japan…
When such troubles arise, experienced PR firms can consider and implement the best solutions for all parties involved.
(There is a risk of negative articles being published…)
