The advanced flower art facility “NAKED FLOWERS FOR YOU,” in which SUNNY SIDE UP participates, opened on Saturday, March 19! Interviewing the person in charge about the highlights

Hello! I’m Nakano from the Public Relations Group in the President’s Office at SUNNY SIDE UP GROUP.

With the recent COVID-19 pandemic, many people are finding it difficult to go out and may be spending more time at home.

We have great news for you!

An exciting spot where you can experience something extraordinary is opening in Yurakucho! Today, we’ll share the details and the passionate thoughts of the project team members at SUNNY SIDE UP, who are participating in this project.

SUNNY SIDE UP is participating! The next-generation flower art facility “NAKED FLOWERS FOR YOU” will open on Saturday, March 19, 2022, on the 8th floor of Yurakucho Marui!

“NAKED FLOWERS FOR YOU” is the first permanent Tokyo installation of the immersive art exhibition “NAKED FLOWERS,” which has been hugely popular both domestically and internationally at venues including the World Heritage site Nijo Castle in Kyoto, Nihonbashi in Tokyo, Hong Kong, and South Korea. While maintaining the world of “NAKED FLOWERS” where visitors can enjoy flowers through all five senses on a grand scale, FOR YOU’s key feature is the personalized experience tailored to each individual visitor.

For more details: https://flowers.naked.works/foryou/

What is this personalized experience?

It is a flower art experience where visitors can discover their own unique charm while exploring four gardens, based on the results of a profile diagnosis incorporating “PHYTOTHERAPY” (plant therapy) and image analysis data.

There’s also a wealth of content, including four art experiences created “for you” using personal data, six flower art experiences, and a sustainable café that considers both space and the environment!

“We want to enrich people’s hearts through contact with flowers!” We asked about their thoughts on participating!

SUNNY SIDE UP is participating as one of the organizing companies in this project. What thoughts led to this participation?

We spoke with Nakayama (Executive Officer, Director of Division 4, Public Relations Business Headquarters), who is in charge of the project.

• Background and thoughts on participation

Nakayama: For example, even during the COVID-19 pandemic, people still go to places they want to visit. We want to properly deliver information to those who feel the essential appeal. In that sense, when I heard about NAKED’s new initiative to make their popular content permanent, I felt we definitely wanted to take on this challenge together. We want to increase success stories in business ventures where we take on greater responsibility, leveraging the expertise we’ve cultivated through PR.

Also, while we still cannot enjoy cherry blossom viewing as we used to, contact with flowers enriches people’s hearts. Providing such important experiential opportunities that were previously available is something unique to this type of experiential facility!

We hope many people will enjoy this long-awaited flower viewing experience.

• What are the highlights of NAKED FLOWERS FOR YOU?

Nakayama: The keyword this time is definitely “personal”! The point that has evolved one step further from previous FLOWERS is how thoroughly they’ve considered providing “an experience just for you.” I hope both existing FLOWERS fans and newcomers will enjoy it.

The value of flowers varies from person to person, but for everyone, they add color to life. Precisely because of the current situation, through this kind of experience, I would be happy if everyone could feel a little more calm, enriched, and peaceful, and if we could provide the experience that each person seeks from “flowers” in this form.

In today’s gender-neutral era, we hope not only women but also men and people of all ages will enjoy it!

Nakayama expressed his desire to “leverage this experience to continue participating in many wonderful businesses in the world through the power of PR and challenge new things.” His passionate and warm feelings toward the project came through clearly!

An extraordinary spot where people of all ages and genders can enjoy and feel the arrival of spring! Why not visit?

Going forward, SUNNY SIDE UP GROUP hopes to help people learn about facilities and projects that can sprinkle a bit of “fun” into everyday life through extraordinary experiences, using the power of PR.

We hope you’ll look forward to it!