Morning Study Session “Poached Egg” Held to Deliver the Latest Trends
As PR professionals, it is essential to stay ahead of the latest trends and hot topics. To that end, we held our regular monthly morning meeting, “Poached Egg.”
“Poached Egg” is a relaxed and casual morning study session where volunteer members gather over breakfast to share and discuss topics of interest, including recent trends, intriguing information, and noteworthy PR and promotional initiatives from both Japan and overseas.
Here are some of the case studies introduced this month.
PlantSnap (Plant Identification App)
https://www.kickstarter.com/projects/plantsnap/plantsnap-identify-plants-with-an-app
Many of us have likely experienced the frustration of seeing a beautiful flower or plant and wishing we knew its name, but having no way to find out. This app solves that problem. By simply taking a photo, it instantly identifies the plant. Furthermore, the app’s database is designed to assist researchers and serve as an educational tool. Although it has not yet been released, we are eagerly anticipating its launch.
PANTONE Color of the Year 2017
https://youtu.be/8zC75u81VKg
PANTONE has announced its Trend Color of the Year, and for 2017, the refreshing green “Greenery” was selected. “Greenery” is described as a “fresh and zestful yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew.” Why not stay ahead of the trend by incorporating green items into your style?
The World’s First Dual-Screen E-Paper Music Score Device
https://youtu.be/209Y6cspMAA
The device is designed to faithfully reproduce a two-page spread of a music score, with a thickness comparable to traditional paper. It features touch sensors on the frame, allowing users to turn pages from either the left or right. It is also equipped with a pen sensor, enabling musicians to write notes freely with the included stylus during performances. We expect this technology to become increasingly widespread in the future.
Kurayami-kon (Matchmaking in the Dark)
http://youpouch.com/2017/02/13/414884/
This is a novel type of matchmaking event to be held on March 26. Participants are blindfolded with eye masks and must complete missions with their partners. The only thing you can rely on is your partner’s voice. The excitement and suspense are expected to heighten the “suspension bridge effect,” potentially leading to romance. For those who are tired of conventional matchmaking parties, this is an event well worth attending.
Lose Weight by Eating?! Guilt-Free Foods
Many women find themselves on a perpetual diet. In recent years, organic and health-conscious products have garnered significant attention in Japan. Among these, “Ghee” and “Kangaroo Meat (Roo Meat)” have particularly piqued our interest.
【Ghee】
http://female-hormone.info/nonstop-guilt-free-food
Ghee is a type of butter oil used in cooking, produced by removing water and proteins from fermented unsalted butter. It can also be used as a massage oil and is expected to provide moisturizing and anti-wrinkle benefits. It is a versatile oil that offers advantages whether consumed or applied topically.
Upon hearing this, our president, Ms. Tsugihara, who is currently dedicated to her diet, immediately purchased it online. (Laughs)
【Kangaroo Meat / Roo Meat】
While kangaroo meat, or “Roo Meat,” is not yet very familiar in Japan, it is a popular staple in Australia. Its primary characteristics are being low in fat and high in protein, with a light flavor that is said to suit the Japanese palate. Although it currently appears to be available only through online retailers, those who are interested should certainly give it a try.
Drone Girls
http://drone-girls.com/drone_girls/
Women who promote the appeal of drones are known as “Drone Girls.” While aerial photography currently represents the primary way to enjoy drones, the day when new applications are created through their innovative ideas may not be far off.
We hope you found these topics interesting.
Please look forward to next month’s update!
