Report from Our New Hire on New York! What Are the Latest Trends in New York?! ~FOOD Edition~

Hello, I am Sunny-chan from PR.

This is the second installment of our New York report from our new hire! Last time, we introduced events and campaigns. Now, we will introduce “FOOD”! What is trending in New York right now?

2016 “Food Trend of the Year” Predictions! Udon from Japan Makes the List!

New York sees numerous food trends emerge every year. Continuing from last year, simple, organic, healthy, natural, and local remain popular keywords. Among these, trust in Japanese cuisine is particularly strong. Sushi, teriyaki, izakaya, and ramen… and next up is udon. For Westerners who struggle with slurping noodles, udon is soft and easy to eat, and its light broth appeals to health-conscious New Yorkers. The name “Samurai Mama” is heard everywhere, and like ramen, we may see more Japanese companies entering the market!
http://www.amny.com/eat-and-drink/food-trends-2016-udon-new-jew-cuisine-and-more-1.11270019

2015’s Most Instagrammable Table: NYC’s Sexiest New Dishes
Zagat announces the six new New York foods that appeared most on Instagram in 2015!
① Underwest Donuts’ Donuts
Located next to a car wash. Their moist donuts, similar to homemade cake donuts, have gained popularity.
② Fuku’s Fried Chicken Sandwich
A burger with habanero chicken available at the new Momofuku chain location.
③ Dirt Candy’s Korean-fried Broccoli
Fried broccoli served at a vegetarian restaurant that opened on the Lower East Side. The fried broccoli is tossed in Korean-style chili sauce and yogurt.
④ Dominique Ansel Kitchen’s Dominique Ansel Cinnamon Spun Roll
A cinnamon roll served at the sister store of Dominique Ansel Bakery. This location with a different concept is also gaining popularity through synergy.
⑤ By CHLOE’s Veggie Burger
By Chloe became a breakout hit in 2015. Its popularity has surpassed Superiority Burger, the original veggie burger pioneer, and currently dominates the market.
⑥ PYT’s Donut Burger
This restaurant selling innovative hamburgers has landed in New York.
https://www.zagat.com/b/new-york-city/2015s-most-instagrammable-table-nycs-sexiest-new-dishes

BAUM’s SHO: New York’s First Baumkuchen Specialty Shop

On January 20, “BAUM’s SHO,” a baumkuchen specialty shop, had its grand opening in Brooklyn. The shop soft-opened at the end of December and held tasting events. It has attracted visitors not only from New York City but also from neighboring New Jersey, and customers from the West Coast have purchased through online sales, gaining popularity even before its official opening.
http://baums-sho.com/

Will This Be the Next Standard Drink for New Yorkers? Malaysian White Coffee “Kopitiam”

The white coffee at Kopitiam, a Malaysian restaurant in Manhattan’s Chinatown, is being talked about as the next coffee trend in New York. The secret behind this coffee is a special coffee powder imported directly from Malaysia. Its taste resembles hot chocolate.
http://www.grubstreet.com/2016/01/kopitiam-white-coffee.html#

A New Rising Star in Fast Food: Healthy Burgers at Chick-fil-A

The second New York location of “Chick-fil-A,” a popular fast-food chain across the United States, will open on April 2 near Rockefeller Center (W 46th St. and 6th Ave.). (Photo shows the first location.) Chick-fil-A’s signature menu items are healthy burgers free of trans fats and cholesterol, appealing to health-conscious New Yorkers. The first location, which opened last October, still had lines extending to the front of the store a month after opening, and there is talk that it may become as popular as Shake Shack, New York’s hugely popular burger chain.
http://www.chick-fil-a.com/

Black Tap Craft Burgers & Beer
~Oscar Statue Shake? Photogenic Shakes Are Innovative!~

“Black Tap Craft Burgers & Beer,” located in New York’s trendy SoHo and Meatpacking districts, has gained attention on Instagram for its impressive milkshakes. The “Cotton Candy” on the left is a creation decorated with colorful candies and cotton candy that transports you back to childhood. The milkshake on the right features an Oscar statue created in honor of the Academy Awards ceremony held on February 28. New milkshakes are created for various events such as Christmas and Valentine’s Day, and they can be enjoyed like desserts or parfaits. The restaurant also incorporates Japanese elements, including menu items using Kobe beef such as the “Kobe Burger Salads.” On weekends, lines of two to three hours form, and the popularity is expected to continue.
http://blacktapnyc.com/

Viral on Social Media! Rainbow Bagels at “The Bagel Store”
We also introduced this in Today’s Top News! The hottest topic dominating various media outlets in New York is “The Bagel Store” in Brooklyn’s Williamsburg. The rainbow bagel-making process has been described as “like playing with clay” due to its colorful appearance, and at first glance, you might question whether it’s actually food. Additionally, various types are available beyond the rainbow bagel, including a Valentine’s Day limited-edition pink marble type. The “French Toast Cragel,” a combination of croissant and bagel, is also popular. We look forward to the next creation from this shop that continues to produce new bagels.
http://www.thebagelstoreonline.com/

The Doughnut Project
~A New Sweet and Savory Treat: “Everything Donut“~
New York donut shop “The Doughnut Project” released its new menu item, the “Everything Donut,” on February 22. Topped with various ingredients including sesame seeds, poppy seeds, garlic chips, pumpkin seeds, and cream cheese, it offers a sweet and savory taste. The shop opened just last year and has attracted attention from the start with unique products such as donuts using black pepper. Immediately after the February 22 launch, it became a topic on social media and in local newspapers, with all donuts, including the Everything Donut, selling out by midday for several consecutive days. Currently, production has been significantly increased to remain open until the 6 PM closing time, and the popularity is so great that it is said the donut may become a new breakfast staple for New Yorkers.
http://www.thedoughnutproject.com/#welcome

How was it? There are still many more things we couldn’t introduce, so please look forward to more NY reports!