[New Series Launch] A Taste of SUNNY SIDE UP’s PR Manual ‘SUNNY SIDE UP’s Step-by-Step PR Guide’! Vol.1
Hello! This is Oku from the Account Planning Division.
Out of the blue, but SUNNY SIDE UP has accumulated over 30 years of PR expertise as a PR agency.Did you know we have published several books?
In particular, ‘SUNNY SIDE UP’s Step-by-Step PR Guide‘, published in May 2021, is a manual that contains most of SUNNY SIDE UP’s operations. It offers comprehensive and practical learning of the “PR Fundamentals” essential for many business professionals.
・You work in a corporate PR department or are doing your best as a “one-person PR team” within your company
・You have just been assigned to a PR or communications department
・You want to get a general overview of PR
・You are looking to relearn about PR
For PR beginners and one-person PR teams, we hope you will use this book as your “PR textbook.”
Since its release, we have been fortunate to receive positive feedback such as “Easy to understand!”, “Very helpful!”, and “Are you sure you can share this much of your internal manual!?” We are pleased to announce that SUNNY DAYS will be launching a series featuring excerpts from the book! 👏
The series is called:
＼ New Series: A Taste of ‘SUNNY SIDE UP’s Step-by-Step PR Guide’! ／
As the first installment of this series, let’s take a taste from Chapter 1: “What Are the Truly Important Points in PR?”
The content of Chapter 1 has been covered in several past blog posts, so we will introduce a summary of those relevant articles.(Please note that some articles were written before the book’s publication and may not be identical to the book’s content.)
▼Past articles related to Chapter 1
What Is “Information Development” in PR That Creates Valuable Information?
The Approach to Creating a PR Story
What Are the PR Points to Emphasize in Today’s Era? “The 3S of Information Dissemination”
What Is “PR” According to SUNNY SIDE UP? A Thorough Explanation of PR That Is Important Today!
PR Thinking That Changes the World. What Is the Important Concept That Is Emphasized Not Only in PR but Also in Advertising?
So, this time we announced the launch of our new series!
If you are interested in learning more or would like to have a copy on your desk, we would appreciate it if you could purchase it at a bookstore or on Amazon.
▼Purchase on Amazon here
If you have any questions about the book or would like to know more details, please feel free to click the “CONTACT button (bottom right on PC, bottom on mobile)”!
Next time, we will take a taste from Chapter 2.Please look forward to it!
