Luxurious and Delightful Valentine’s Day: The Latest on Ruby Chocolate!
Hello. I’m Hirukawa from Division 1 of the Public Relations Business Headquarters.
Valentine’s Day during the COVID-19 pandemic.
Since 2021 falls on a Sunday, many people will likely enjoy delicious chocolate at home with their loved ones. The spirit of caring for others is something we should always cherish.
In this article, we introduce “Ruby Chocolate,” a hugely popular Valentine’s Day treat that we have been handling PR for since its arrival in 2018.
Since its arrival in 2018, “Ruby Chocolate“ has continued to create excitement and has now spread so widely that you can hardly go a day without seeing it. This article will provide you with topics that will help you enjoy it even more, along with the latest information for Valentine’s Day 2021.
The New Variety “Ruby Chocolate” Discovered After Approximately 80 Years
Ruby chocolate is a new variety following dark, milk, and white chocolate, discovered by the global chocolate manufacturer Barry Callebaut after approximately 80 years.
As the name suggests, it has a beautiful ruby color, yet remarkably, no coloring agents are used. It is a natural chocolate created through special processing techniques that bring out the acidity and color inherent in cacao fruit.
2018: Starting with a launch event at the Belgian Embassy, products using ruby chocolate appeared one after another!
In June 2019, we held a ruby chocolate launch event for food and confectionery industry media at the Belgian Embassy. We shared the story of its creation and heard great expectations from chocolatiers active both domestically and internationally. We were able to attract interest not only from the media but also from many pastry chefs and chocolatiers through media coverage.
As a result of continued PR exposure in coordination with products and sales efforts, “Ruby Chocolate” recorded sales 20 times higher than initially expected during the following year’s Valentine’s season.
Today, ruby chocolate has become so widespread that you can hardly go a day without seeing it—in convenience store sweets, ice cream, and more.
The Latest Ruby Chocolate Available for Takeout and Delivery
Valentine’s Day 2021 during the COVID-19 pandemic. Many products are now available for takeout or delivery through online shops.
In addition to its gorgeous appearance, one of the major flavor characteristics is the special marriage of flavors and textures that cannot be achieved with chocolate alone, created by combining it with other ingredients such as raspberries and nuts. Products that further enhance the appeal of ruby chocolate through ingredient combinations have appeared.
Here are 3 products especially recommended by a chocolate enthusiast.
Chocolaterie HISASHI
Online shop: https://hisashi-kyoto.shop-pro.jp/
A Valentine’s Day limited edition of the popular “Mona Chocolat” from “Chocolaterie HISASHI” in Higashiyama, Kyoto. A masterpiece featuring well-baked, fragrant, crispy monaka wafers filled with ruby chocolate, praline noisette cream, and lychee-framboise pâte de fruits in the center. Please note that it may be sold out as it is a limited edition product.
Kakinokizaka Quatre (Ecute Keiyo Street)<Ruby Cacao Nama Chocolate> 1,150 yen (tax included)
Ruby chocolate made from ruby cacao beans, exquisitely blended with chef-selected ingredients including Hokkaido fresh cream and raspberries. Luxurious handmade nama chocolates, one piece at a time. Not only delicious, but also a delightful product that can be purchased at Tokyo Station!
Jiyugaoka Roll-ya<Framboise and Ruby Chocolate Roll> 2,300 yen (tax included)
A fruity roll cake with smooth, melt-in-your-mouth ruby chocolate sponge wrapped around framboise and ruby chocolate ganache. A masterpiece with excellent compatibility with framboise. Also available for purchase online! Looking forward to receiving it soon.
What did you think?
While 2021 has particularly focused attention on “Japan,” the Japanese market is also receiving great attention in the chocolate industry, and I, as a chocolate-loving PR professional, am increasingly excited to see what products will be created.
Wishing you a wonderful Valentine’s Day.
Author:
SUNNY SIDE UP Relations Business Headquarters Division 1
Takayuki Hirukawa
7th year with the company. Resides in Saitama Prefecture. Sagittarius, blood type AB. In addition to ruby chocolate, handles a wide range of accounts including commercial facilities mainly in the Tokyo metropolitan area, as well as hotels, museums, and restaurants. Most memorable experience since joining the company was serving as an attendant for a princess of the Kingdom of Bhutan. Valentine’s Day memories… none.
