We want to create “fun excitement” through the power of sports! Certified as a “2019 Tokyo Metropolitan Sports Promotion Model Company”—one of only 11 companies selected from 374!
SUNNY SIDE UP has been certified as a model company under the Tokyo Metropolitan Government’s “Tokyo Sports Promotion Company Certification System”!
The “Tokyo Sports Promotion Company Certification System” is a program in which the Tokyo Metropolitan Government certifies companies that promote sports activities among their employees and engage in social contribution activities in the sports field.
This year, 374 companies were selected as Tokyo Sports Promotion Companies, and from among them, 11 “model companies” were chosen for their initiatives with particularly significant social impact and ripple effects. SUNNY SIDE UP was selected as one of these model companies! https://www.sports-tokyo-info.metro.tokyo.lg.jp/company/
As a PR company that also handles athlete management, SUNNY SIDE UP has literally grown alongside the content of “sports.” Because we are a company that understands the value of “sports” better than anyone, we have been creating an environment that supports the health and well-being of our members, believing that we must not neglect our own health.
We introduce some of our initiatives, including the “Club Activity Support” program, the “Happiness Won’t Come Walking” program, and the “Aim for an A Body” program, which encourage voluntary sports participation!
＜Our Main Initiatives＞
■ “Happiness Won’t Come Walking” Program
This program aims to improve members’ exercise habits by setting rewards based on step counts measured by a pedometer app. All members whose monthly average daily step count exceeds 10,000 steps receive a monthly health incentive of “3,200 yen.”
Monthly step counts are measured using a health app.
■ “Club Activity Support” Program
To deepen communication among members and enable higher performance in their work, we subsidize part of the costs for officially recognized in-house club activities. Currently recognized clubs include the futsal club, basketball club, baseball club, golf club, and Tokyo Runners club.
■ “Aim for an A Body” Program
This program provides health incentives to members who maintain and improve their health through regular exercise habits and achieve the following target values in their regular health examinations. All members who receive an “A” rating in the “Overall Assessment” of their regular health examination receive a health incentive of “32,000 yen.” Additionally, for members whose BMI is at or above the standard “normal weight” (25 or higher), a health incentive of “10,000 yen” is provided for each degree of reduction in obesity level compared to the previous year’s regular health examination.
■ [Special Feature] We also took on the Sports Agency’s original dance!?
SUNNY SIDE UP also supports the “Women’s Sports Promotion Campaign” conducted by the Sports Agency. As an opportunity to encourage even women who are reluctant to exercise or play sports (and of course men too!) to enjoy moving their bodies, volunteer members performed the original dance “Like a Parade” created by the Sports Agency!
This dance was choreographed by akane, the choreographer behind viral hits such as the “Bubbly Dance,” which became a social phenomenon in 2017. The choreography is designed with the concept of being “the star of the parade,” incorporating large hand waves, various hand poses and jumps that appeal to parade spectators.
With its catchy and upbeat music, volunteer members with dance and ballet experience who enjoyed dancing along to the infectious brightness commented: “It was fun! I can’t get the music out of my head! (laughs)” “It’s surprisingly a full-body workout and feels great to move!” “When you go all out, it’s a great workout!”
Please watch the video of our volunteer members fully embracing their roles as parade stars and dancing with smiles!
We believe that healthy members lead to improved creativity and productivity, which becomes the driving force behind our slogan of “fun excitement.” We will continue to work hard as a team to create new “fun excitement” through engagement with sports!
