Delivering the Latest Trends! Introducing SUNNY SIDE UP’s Morning Study Session “Poached Egg” (December 2015)
This month’s Poached Egg session was held!
This time, Tanaka from the Planning Department will be reporting.
As we approach year-end, the Word of the Year awards, Michelin Guide announcements, and Kohaku Uta Gassen performers have been making the news. According to our president, this year has been notable for “AI (Artificial Intelligence)” gaining attention.
It’s still a developing field, and its use in PR and promotion is likely still a little way off, but the era of AI-powered PR can’t be far away! It’s definitely a field to watch.
(Oh, and of course it’s pronounced A-I, not “eye”!)
Now, let me introduce this session’s cases.
[Viewer Discretion Advised] What Happens When You Search “Gagababa” on Yahoo!…
http://www.appps.jp/199822/
http://digiday.jp/platforms/gagababa_fujitv_yahoojapan/
A new form of web advertising.
This was advance advertising for “Tales of the Unusual,” which became a hot topic online several weeks before the broadcast.
Please try searching for “gagababa” on Yahoo!
Morinaga Co., Ltd. Launches a Storm of Campaigns!
Desperately Unsuccessful Snack “JACK” Launches Desperate Campaign
＜On the Edge Part 1＞ Takes the Bold Step of Posting Kitten Videos
https://youtu.be/LPlUlVrROcQ
the edge part
http://getnews.jp/archives/1265533
The train car is filled with the scent of almonds…
Additionally, the special website features self-deprecating,
A new approach.
Morinaga Co., Ltd. Releases 144-Piece Chocolate “Gross” in Response to Internet Buzz
http://jp.ibtimes.com/articles/331869
“Kyoko Shimbun” (satirical news site) occasionally generates buzz, but this time something that became a topic on “Kyoko Shimbun” was actually put on sale with astonishing speed.
FIAT “Outdoor Advertisement That Helps with Parallel Parking”
https://youtu.be/PDwHYILZyd0
Rather than helping… it seems like it would be distracting and cause you to crash.
Wait, there’s even a version where someone crashes??
Better Value Than Professionals!? Silver Human Resources Center’s “Housekeeping Service”
http://suumo.jp/journal/2012/12/29/35415/
This is a government-institutionalized program aimed at helping elderly people “find purpose through work,” with centers in each city, ward, town, and village.
“Extracting Genes from Same-Sex Couples to Create Virtual Children Through Imaging”
http://www.nhk.or.jp/docudocu/program/3356/2075026/index.html
The virtual world is becoming increasingly realistic. Artificial insemination initially faced opposition as touching the realm of the divine, but perhaps one day we’ll see an era when life can be created from the genes of same-sex couples??
Perfect for Dieting!? The Scent of Yakiniku from Your Smartphone!!
http://scentee.com/apps/hanayakiniku/
Nose yakiniku… But the gadget costs 4,980 yen. You’d have to decide whether to just go out for yakiniku instead.
H.I.S. Student Travel 100% Discount!! People with “Tabi” (Travel) in Their Name Get 99% OFF
http://www.his-j.com/gakusei/100wari.html
This has high visibility among students! according to our employee closest to student age, though they themselves didn’t use it…
Male Employees Take Note!?
http://japan-marshmallow.jp/
Know this and you might be a stylish guy?
Following icing cookies! “Marshmallow fondant” is trending.
How was that?
We’ll deliver the latest trends again next time.
