DAYS

Serials: Trend Survey of Generation Z! ~Following the Backs of Members Working at PR Firms ~ (T-Shirt Edition)

WRITTEN BY

Arisa Iguchi(President's Office, Corporate PR, SDGs MAGAZINE Editor)

Hello, this is Iguchi, and I definitely wants to succeed in season changing of clothes this year 🍃

What kind of things, people, and events do PR people, who are in touch with various fads and trends on a daily basis, pay attention to? Today I will share with you the “true feelings” of our unique members!

In the previous article, the lifestyle edition, we summarized the latest trends that emerged from Generation Z members working at PR firms: clothing, music, manga, sweets, and more.

This time is the T-shirt edition! Members of the team who dress crisply for client and media visits and events are often seen working a bit frankly on workdays. We will be following the backs of these fashionistas, who have been increasing in number recently.(`・ω・´)b

◼️Food Virtual Art College T-Shirt

First of all, I’m a big fan of pop and artistic things, so I’ll start by following my back lol. No matter how hot or cold it is, I have an irresistible craving for stone-baked sweet potatoes🍠! Welcome to OIMO UNIVERSITY!

@ciderproducts


This T-shirt is my favorite product of the “CIDER PRODUCTS,” a D2C brand by wise Integration! An art college T-shirt project by Kasekicider, representing a virtual university of foods! It’s the perfect shirt to wear when you are facing food lol.

In fact, a new collection of Kasekicider artwork is out every month!🥢

@ciderproducts

Never give up shirts, a play on the words “natto” and “never”(similar to the sound expresses the sticky texture of natto) Short-sleeved and kids’ shirts are also coming 👀!

@ciderproducts

Cthulhu tee, a tribute to Kurt Cobain’s favorite shirt and many more art fashion collections are scheduled to make an appearance!👕

◼️Sesame Salt Rice Ball T-Shirt

“Graniph, a one-of-a-kind graphic T-shirt and sundry goods company from Shimokitazawa, offers onigiri T-shirts!  This Gomashio (Sesame Salt) Panda is my favorite Graniph T shirt ! There is also embroidery!” said Mr. T, as we took a picture of his back.📸

@graniph_official

Two slices of takuan (radish) and sesame salt onigiri placed on a bamboo leaf. At first glance, this classic bento lunch box, but it is actually an onigiri with a panda mixed in! The design is surrealistic, cute, and impactful.

@graniph_official

SUNNY SIDE UP GROUP is a rare office where you can eat onigiri every day, so my love for onigiri is getting stronger every day!🍙

◼️Royal sign T-shirt

Lastly, a quick shot of Mr. M’s back as he excitedly told me, “It’s already a limited edition, but it’s a collaboration T-shirt between POPEYE and Royal Host. ✌️ They also have hoodies and tote bags, so it’s super cool, right?”📸

I genuinely hope that they stay operating on the roadside until the last day of Earth. This T-shirt has a passionate wish for a royal sign printed on the back. In fact, they are special goods commemorating the release of POPEYE special editor Sakiko Hirano’s book “Aji na Mise (Tasty Restaurants) Perfect Edition”. The story behind the miraculous collaboration, supervised by Sakiko Hirano, who loves “Royal Host” so much that she goes there for meetings, writing, thinking, taking shelter from the rain, and just about every other thing to kill time.

Photo Provided by POPEYE

That’s all from me!🎤

When I look over what I wrote, they were all Foodie designs, probably because I was hungry! LOL!

Please let me know your favorite T-shirts!

 

 

 

WRITTEN BY

Arisa Iguchi(President's Office, Corporate PR, SDGs MAGAZINE Editor)

After graduating from Aoyama Gakuin University with a degree in Cultural and Creative Studies, she joined SUNNY SIDE UP as a new graduate and is currently in my third year. As a media promoter, she loves social media so much that she joined the editorial department of SUNNY SIDE UP's media. While curating articles, she became fascinated with the depth of the SDGs, and finally infiltrated the newly established Social Good Promotion Office in the president's office. Her favorite color is green. Her favorite line is the Denentoshi Line.

* Affiliation may differ from the time of writing.

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