Report on the new book by SSU Group, “SDGs for Companies That Can Survive 2030” from the perspective of Generation Z.
Hello! This is Iguchi from the SUNNY SIDE UP GROUP’s Social Good Promotion Office(*).
Recently, we have been hearing more and more about the SDGs and Social Good, and I feel like there are a lot of TOPICs with “S” in them.
For more information about the Social Good Promotion Office, click here.
The SUNNY SIDE UP GROUP has published a new book titled “The SDGs for Companies that Can Survive 2030” with the keywords #SDGs and #Social Good, which are important for the future of the earth, Japan, companies, and even for your loved ones next to you.
It is now available for sale on Friday, July 2, 2021 👏👏👏👏👏👏.
In this blog, I would like to introduce the book along with my thoughts on reading it from a Generation Z perspective (*) and a little analysis of my own!
Generation Z = Generation Z was born roughly from the late 1990s to the early 2000s. Generation Z is said to be a generation with new values as digital natives and social natives.
Background of the book publication>>>
In fact, SUNNY SIDE UP GROUP has been involved in a number of social actions since the MDGs (Millennium Development Goals: 8 international goals compiled in 2001 and due to be achieved by 2015), long before the SDGs (Sustainable Development Goals) were adopted. We have been involved in a number of social actions!
For example, the White Band Project, which supports global advocacy for the eradication of poverty by creating a movement to wear white wristbands in a cool way.
RockCorps,” a live event in which participants can experience a live music performance by a star artist after taking part in a 4-hour socially friendly action such as picking up trash 🎶.
Perfect for those who are “unsure how to tackle the SDGs” as a company, or for those who want to learn about the difference between the social impact created by “donations” and “awareness-raising,” as well as how to maximize the external outreach of SDG promotion activities within a company!
This book is a compilation of over 30 years of “social action” PR know-how, with easy-to-understand case studies that can be used as a manual within a company or seminar.
Outline of the book >>>>>
Title: SDGs for Companies That Can Survive 2030
Author: Etsuko Tsugihara / SUNNY SIDE UP GROUP
Release date: Friday, July 2, 2021
Price: 1,020 yen (excluding tax)
Number of pages: 224 (new book size)
Publisher: SEISHUN PUBLISHING Co.,Ltd.
Amazon sales page: https://www.amazon.co.jp/gp/product/4413046242
Table of Contents
Chapter 1: “Introduction to the SDGs” for people and companies living in the future
Chapter 2: Poverty, discrimination, and environmental issues… they can no longer be left to others.
Chapter 3: Why are forward-looking companies shifting to the SDGs?
Chapter 4: “Social Good” activities that have been undertaken even before the SDGs
Chapter 5: “Small tricks” and “practical ideas” that are compatible with business
Chapter 6: How to promote the SDG activities well!
Appendix: “17 Goals” and “169 Targets” of SDGs by 2030
I’m 23 years old: I’m a gender-neutral female: I’m from Generation Z. I read this book and thought, “Wow! My impressions of the SDGs
I am a member of Generation Z who has just started to think “SDGs are often considered difficult, but if we could tackle them in a more interesting and enjoyable way, the human race and the earth would be happy!
I think students who are interested in ethical job hunting and diversity and inclusion may also be able to relate to this…! I’ll be writing about my impressions in a relaxed manner.
I was born in 1997 and joined the company as a 20th graduate, so I may still have some generational gap among the diverse Generation Z. I look forward to many reviews💬.
*I will not be influenced by the fads that the mass media incites and will not be dissipated.
I am a smartphone native, and media literacy is taught in compulsory education. Rather, we prefer to spend our money on things we think are really good, and on socially good actions. It’s the same with paying tribute to a guesser.
Up to junior high school students, “Less than half of the families get newspapers at home,” and “I might buy magazines when my favorite celebrity is on the cover/feature. Basically, I only read them at the beauty parlor.” And, “I made a radio as an emergency kit for an arts and crafts project, but it’s been behind a sliding door for a long time. I grew up with this way of interacting with the mass media. I used a flip phone until junior high school.
Until I was in high school, I was busy studying for tests, doing extracurricular activities, and working part-time jobs, so I only glanced at the news on my smartphone. When I got home, I would look at the delicious-looking food on the evening news on the TV that was barely on and say, “That looks delicious~ (I can’t go to Tokyo, it’s too far away…),” or I would watch a variety show at night and see a trendy spot and say, “Wow! ～I wanted to go there (I had neither the time nor the savings to do so, nor could I take time off from club activities).
My rhythm of life changed drastically when I was a university student, and I started to get information and spend money mainly through word-of-mouth information on SNS and the web rather than TV.
I think one of the biggest reasons is that interesting places and sizzling food that influencers and friends mentioned on SNS are more credible and easy to visit because they are close to my area of activity. Thinking back, my friends who lived alone had TVs at their houses, but they were mainly used for games and YouTube, and there were really few people watching trending programs or news.
Furthermore, this may be a bit off topic, but as I became a working adult, I found it increasingly difficult to even identify with social networking sites.
For example, Twitter likes (♡ sympathy) are … really neat! When I think, “This is really great!
・This is terrible! What is this? When you think “What the heck!
・Sometimes I also press “♡Sympathy” when I am sorry to hear about the death of a loved one. I also press the “
↑This is not a real “like”! I think it is also a value of Generation Z. I think it is also a value of Generation Z.
I think it is also the value of Generation Z. They don’t like bad news. and not to bother attaching to bad news, but to report it when it happens.
I don’t want to click on it because I don’t want to contribute to the number of views. so we don’t click on it.
Or, on the other hand, counter it head-on with a comment…
I personally believe that we are now in a phase of rethinking essential empathy.
In such a situation, I think we have come to a phase where we need to rethink essential empathy. as an action that conveys “I like it” other than through social networking sites, I feel that the use of money to “buy things = support and endorse the brand” is certainly increasing.
(However, few people are that wealthy, so students can only do this when they are not cut off by part-time jobs. I feel that the students can’t afford to spend money like that when they are just starting out in the workforce. I feel that is also the true feeling).
The same goes for paying tribute to my guesses. I want my “guesses,” who are the GOD who light up my world, to live a healthy, bright, and sustainable life, so I watch a lot of videos, buy goods like a demon, and participate in events with a deadly zeal.
I want to do something good for society (and people) little by little, starting with actions close to me, rather than appealing with power through demonstrations, signatures, and so on! I think that the number of young people who want to do something good for society (and people) would increase if it were not for the issue of poverty….
★The motivation for young people to work is not all about the paycheck.
They decide where to work based on how much they can help society, how much they can benefit others, and how much they can be recognized as an “individual,” including their gender identity.
I chose SUNNY SIDE UP because I was job hunting from the perspective of, “Wouldn’t I end up at a PR firm that thinks in terms of cutting-edge, current thinking and trends if I felt my values were old-fashioned?”
I was happy to learn that SUNNY SIDE UP is engaged in business centered on social action, and there is no gender field on the resume. They listened to me from a point of view other than just salary.
A promotion! Raise! Meritocracy! I felt that the company’s corporate culture was “male-dominated society + women should be strong, too! I wondered how it would be from the perspective of gender equality… I was a little scared and declined the offer… sorry.
I remember thinking, cheekily, that in Japan, where the Gender GAP Index is high, there should be more companies that are friendly to both men and women.
★The key to success in the SDGs is “together. This “together” also reminds me of the common principle of the SDGs: “No one is left behind.
: “Working together, benefiting everyone” This spirit is GOOD!
Just being alive is great, just being alive is wonderful! This self-affirmation is becoming a status quo among Generation Z.
In order to further expand the value system to be kind to oneself, kind to one’s neighbors, and kind to everyone, we should share the SDGs and social good ideas with everyone and praise each other. I personally feel that we need the power of PR to create a sustainable and friendly world!
That’s all for now, I know it’s been too long, but what do you think…! I’m not very good at book reports, so I tried to speak in a more life-size manner. I would be happy if you would be interested in reading my book even a little bit.
Lastly, I would like to conclude this article by saying that I am not very good at book reports.
In April 2021, the book went out of print after only 10 days of sales! and it became a
Amazon.co.jp Best Selling Ranking Book
・Advertising and promotion category
・Marketing and Sales No. 1
・Small and medium-sized business management category (surveyed on Apr. 30, 2021)
SUNNY SIDE UP’s PR with Hands and Feet,” a book exposing the company’s internal manual, achieved the triple crown of
We received feedback from many friends who said they saw the yellow book at the store 👏👏👏👏👏👏.
Click here to read a behind-the-scenes report on the production of “SUNNY SIDE UP’s PR with Hands and Feet”.
Please check it out as well 🍳
