Exclusive Benefits Included! PR Representative Introduces Content Details for the “Los Angeles Dodgers Japan Official Fan Club” 2026 Season

Hello! I am Kawakami from the Social Relations Department at SUNNY SIDE UP.

January has flown by, and the arrival of the baseball season is fast approaching.Having been a member of baseball clubs from elementary through high school, I utilize that experience to work on baseball-related projects here at SUNNY SIDE UP.

I never imagined I would be involved with the baseball I love in this way… I feel deeply moved every day.

The Los Angeles Dodgers Japan Official Fan Club, for which SUNNY SIDE UP handles PR and communications, recently held a presentation to announce details for the 2026 Fan Club. Here is a report on the event!

About the “Los Angeles Dodgers Japan Official Fan Club”

The Los Angeles Dodgers Japan Official Fan Club was established in 2025. This marked the first time in history a fan club was established outside the United States! It garnered significant attention, with the top-tier MVP memberships selling out just two minutes after sales began.

Following the previous year’s response, it has been decided to open new memberships for 2026 with even more enhanced content.

To announce the highly anticipated fan club details, Michael Spetner, Vice President of Business Strategy Analytics for the Los Angeles Dodgers, traveled from the U.S. to Japan to speak at the “Los Angeles Dodgers Japan Official Fan Club 2026 Details Presentation.”

The Day of the “Los Angeles Dodgers Japan Official Fan Club 2026” Details Presentation

During the presentation, Championship rings from the 2020 and 2024 seasons gleamed on Mr. Spetner’s right hand. His choice to appear wearing the rings—proof of being world champions—served as an impressive gesture, conveying a message of pride in the Dodgers’ achievements and a desire to share that value with Japanese fans.

When asked about the rings by reporters, Mr. Spetner explained with a gentle smile, “I expect to receive the ring for our second consecutive championship in March. It is thanks to the Japanese players that I am able to wear so many rings.”

Michael Spetner’s Confidence in the “Japanese Market”

Mr. Spetner spoke highly of the expanding fan base in Japan and expressed his determination for the 2026 season as follows:

“Japan is our largest market outside the United States. We believe the fan club is extremely important for maintaining a connection with our fans.”

He emphasized Japan’s presence not merely as “customers,” but as “partners” across the ocean. Furthermore, he mentioned the “experiences” that fans desire most.

“We want to provide experiences that make the Dodgers feel closer to home. In the future, we want to ensure that Japanese fans can have a special experience when they visit Los Angeles.”

What is the Content of the “Los Angeles Dodgers Japan Official Fan Club 2026”?

The 2026 season “Dodgers Fan Club” will feature four tiers: MVP, All-Star, Rookie, and Free memberships. The system is designed to allow fans to participate according to their individual styles.

For paid members, plans include a welcome gift box containing exclusive merchandise, opportunities to participate in special events, and online content. The program is characterized by an emphasis on “engagement” rather than just “watching” the team. Meanwhile, free members can stay updated with the latest Dodgers information through digital membership cards and news distributions.

In addition, there is a wealth of content that will thrill Dodgers and baseball fans alike, including replicas of bobbleheads, gold jerseys, and World Series rings—items usually only available to local stadium visitors—as well as a drawing to win actual game-used balls pitched by Yoshinobu Yamamoto, Blake Snell, Roki Sasaki, and Tyler Glasnow!

In 2026, the Dodgers will once again aim for the top of the world. There is no experience more exciting than joining that voyage through the Japan Official Fan Club.

What kind of “fun excitement” will Ohtani, Yamamoto, Sasaki, and the rest of the Dodgers players create in 2026? We cannot take our eyes off the Dodgers this year!