Enjoying even the humid days! 5 rainy season items recommended by PR staff, from frizzy hair care to waterproof shoes

Hello! I am Mizutani from the 3rd Division of the Public Relations Business Headquarters, now in my third year since joining as a new graduate during the pandemic.

Some days are as hot as midsummer, while others are quite chilly in the mornings and evenings. It has been a while since the new first-year employees who joined in April were assigned to their departments, and although I thought about going into the office occasionally, I find myself staring at my closet every day, wondering what on earth I should wear…

While I was worrying about the timing for changing my wardrobe, the humid “rainy season” arrived. From the top of your head to the tips of your toes—hair frizz, damp shoes—for those of you with endless concerns, this is for you.

In this article, we have picked out five items that are sure to be a big hit in such situations! These goods will help you spend the humid rainy season comfortably. We will introduce them along with recommendation points from various PR representatives at SUNNY SIDE UP.

THERATIS by mixim

Sales exceeded 2 million units in just five months since its launch! 🎉THERATIS is a hair care series born from the daily concerns of a female developer in her late 20s, designed for what women in their 20s truly want. It was created when the developer, who wanted to eliminate the minor stress of fixing morning bedhead, realized through conversations with her peers that many women shared the same problem! These are night care items that manage “bedhead” and “sleep” from bath time until the next morning!

Jointly developed with three experts in “Sleep Science,” “Aesthetics,” and “Medicine,” the formulas and ingredients focus on suppressing “bedhead and frizz” and providing “healing through fragrance” from the perspective of each field. The original “Bedhead Control Formula” cares for friction damage and frizz, addressing next-morning bedhead and waves. Nano-repair ingredients* penetrate the hair while you sleep, leading to smooth, moisturized hair. *: Hydrolyzed Keratin (wool), Ceramide NG, Hydrolyzed Milk Protein (all for repair)

〈Product Overview〉
・THERATIS Night Repair Shampoo
　◇Price: 1,540 yen (tax included)
　◇Night Lavender Aroma Scent
・THERATIS Night Repair Hair Pack
　◇Price: 1,100 yen (tax included)
　◇Night Aroma Rose Scent
・THERATIS Night Repair Hair Treatment
　◇Price: 1,540 yen (tax included)
　◇Night Chamomile Aroma Scent
・THERATIS Night Repair Hair Oil
　◇Price: 1,540 yen (tax included)
　◇Night Aroma Jasmine Scent

★Recommendation from the PR Staff★
During the rainy season, when humidity rises and hair inevitably becomes frizzy… it can be discouraging even to style your hair. Simply adding THERATIS to your usual bath routine significantly reduces morning stress!

In addition to frizz care, the aromatic scents formulated in collaboration with sleep therapists to support a comfortable sleep are also a highlight! These are “high-performance hair care items available at drugstores”! They are definitely worth checking out. 👀 (Maya Nicole Hayashi, ViCREA PR Office 🌼)

Website: https://theratis.com/top/
Instagram: @mixim_japan

Okamoto Socks: KOKOPITA PLUS Non-Slip – Stay Dry Feel

The flagship product of Okamoto, the No. 1 sock manufacturer in Japan, “KOKOPITA Non-Slip,” has been renewed as “KOKOPITA PLUS Non-Slip – Stay Dry Feel.” It retains the signature “non-slip” function while adding mesh material to the soles!

Using yarn with high water absorption and quick-drying properties along with deodorizing yarn, this excellent product addresses not only “sweat dampness” but also “odors”!

＜Product Overview＞
Suggested Retail Price: 440 yen each (tax included)
Women’s: Low cut (21cm–23cm, 23cm–25cm)
Invisible sneaker length (21cm–23cm, 23cm–25cm)
Men’s: Low cut (25–27cm, 27–29cm)

★Recommendation from the PR Staff★
It is said that a person’s feet sweat about one cup’s worth per day. When walking in shoes, foot sweat can cause the humidity inside the shoe to rise above 74%, and that “stuffy” state leads to the growth of odor-causing bacteria…!

Damp feet are not only uncomfortably sticky but also a cause of odor.This is a product I highly recommend for staying comfortable without worrying about stickiness or odors, even during the high-humidity season!
(Hinako Takada, “Okamoto Socks” PR Office)

・Website: KOKOPITA PLUS Non-Slip – Stay Dry Feel
・Online Shop: https://shop.okamotogroup.com/
・Instagram: @okamoto_corporation
・Twitter: @OKSocksOfficial

PLST All-Weather Loafers

These all-weather loafers can handle sudden changes in weather. Featuring a refined design with a bit accent, they match casual styles as well as PLST’s trouser and professional looks.

＜Product Overview＞
・Price: 7,990 yen (tax included)
・Colors: BLACK / BEIGE
・Sizes: S / M / L
・Available at: PLST stores nationwide and online store (stock may be limited depending on the store)

★Recommendation from the PR Staff★
In this season of frequent rain, have you ever felt that you want to look stylish but hate getting wet, or that choosing shoes is difficult? These items feature enamel material that works perfectly as a fashion item on sunny days while also being able to handle sudden rain!

Available in two colors—classic BLACK and a soft BEIGE—BLACK is recommended for those who want a stylish item that goes with any outfit, while BEIGE is perfect for those who prefer a sophisticated, nude finish. Having a pair will undoubtedly make them your strongest ally on rainy days! (Kokoro Hamada, PLST PR Office)

・Website: https://www.plst.com/jp/ja/
・Instagram: @plst_official
・Twitter: @plst_official
・YouTube: PLST official

On “Cloudventure Waterproof”

On has been making headlines this spring with the opening of its first Asian flagship store in Harajuku.By using proprietary waterproof materials, On’s waterproof products achieve a high level of breathability, allowing moisture inside the shoe to escape.

The Cloudventure, often used for trail running, is particularly notable for its grip, allowing you to stay active without worrying about wet ground.

Furthermore, until Sunday, July 10, a “Waterproof Campaign” is underway where you will receive an original sacoche with the purchase of any On waterproof item.

＜Product Overview＞
Price: 19,580 yen (tax included)
Sales Period: Year-round
“Waterproof Campaign”: Thursday, June 9 – Sunday, July 10

★Recommendation from the PR Staff★
The Cloudventure stands out for its high waterproof performance and fashionable design. With its bright white-based coloring and a moderately substantial silhouette that sharpens your look, it styles perfectly with skirts or the trendy oversized silhouettes.

The rainy season can make going out feel gloomy, but let’s lift our spirits from the ground up with On’s waterproof items!
(Ayaka Komori, On Japan PR Office)

・Website: Cloudventure Waterproof
・Instagram: @on.japan
・Twitter: @on_running
・Facebook: @onrunning

AWESOME STORE Umbrella Markers

These markers can be used to identify your umbrella or plastic bottle. Since umbrellas can be hard to tell apart, having a marker makes yours easy to recognize and helps prevent theft.

＜Product Overview＞
・Product Name: Umbrella Marker (Banana / Sneaker / Popcorn)
・Price: 209 yen each (tax included)
・Available at: AWESOME STORE locations nationwide and online store (stock may be limited depending on the store)

★Recommendation from the PR Staff★
Have you ever left a plastic umbrella in a stand when entering a shop, only to find you can’t tell which one is yours when leaving?
The Umbrella Marker is the item that solves that problem perfectly. Just by attaching a cute banana, sneaker, or popcorn charm to the handle, a simple plastic umbrella is instantly transformed into “your” umbrella! You can also attach them to plastic bottles or the caps of mayonnaise and ketchup!
(Retsu Sato, AWESOME STORE PR Office)

・Website: https://www.awesomestore.jp/
・Instagram: @awesomestore_jp
・Twitter: @awesomestore417
・Facebook: @awesomestore.jp

How was it?Even during the rainy season when things can feel humid and blue, it would be great to spend the time enjoyably with goods that lift your spirits!

We will continue to regularly introduce seasonal recommendations from our members, so please look forward to the next update!