This is also part of SUNNY SIDE UP’s “fun commotion”! Introducing the commercialization of Happy Kuji products found in convenience stores and more!
Hello. Suddenly, but are you familiar with Happy Kuji?
SUNNY SIDE UP goes beyond PR for gourmet, hotels, sports, and more—managing specialists and operating the SDGs-focused web media SDGs MAGAZINE. Based on PR concepts that “move people’s hearts and society,” we develop various businesses. We also have a team specializing in commercialization (IP business/SP business), developing products utilizing various content such as characters and brands.
This time, we will introduce “Happy Kuji” as an example of our IP/SP business!
Happy Kuji Created by a PR Company
The moment I personally find most enjoyable while working on kuji planning is shooting promotional materials. While it is certainly fun to think about concepts, items, and designs, I believe that beyond the meticulously crafted designs and practical functionality of items, what matters most is how eye-catching they are and whether customers immediately think, “I want this! It’s so cute!”
In this era, people often see information on social media, so our team analyzes the correlation between estimated page views from media coverage and product sales, while researching “PR communication that leads to sales” by maximizing the use of social media on a daily basis.
What is “Happy Kuji“?
Mainly sold at convenience stores, hobby shops, bookstores, and other locations, it is a “kuji with no losing tickets! You are guaranteed to win original goods of popular characters.”
“How to Play Happy Kuji”
The purchase method is simple—just 3 steps!
① Pay at the register, draw a kuji ticket, and open it.
② You receive the prize written on the kuji ticket on the spot.
③ Additionally, there is a Last Prize, and the person who draws the last ticket at each store receives a luxurious prize in addition to the prize they won.
With no losing tickets and the thrill of not knowing what you will win, it becomes addictive, and the product is so appealing that you want to keep drawing until you get your favorite character (the same psychology as gacha).
“DISNEY SPRING VACATION 2022” Released on Wednesday, April 6
This time, we introduce the latest Happy Kuji “DISNEY SPRING VACATION 2022.” Released on Wednesday, April 6, it is a kuji featuring Disney characters where you are guaranteed to win original goods that cannot be obtained elsewhere!
This time, in keeping with the spring season, we imagined Mickey & Friends enjoying a boat trip dressed in retro pastel-colored outfits befitting spring.
Our top recommendation is the Figure Prize (10 types in total) featuring characters in newly illustrated costumes exclusive to Happy Kuji. Wearing pastel-colored hats and holding trunk bags, spring flowers, telescopes, and more, we incorporated spring colors and emphasized the unity of the costumes. The luxurious lineup, which also includes figures of Clarabelle Cow, Morty & Ferdie, Huey, Dewey, and Louie, is a must-see!
Additionally, there is the Plush Charm Prize (6 types in total) featuring characters in matching outfits with the figures.
The Last Prize is also a set of two plush toys—Mickey Mouse & Minnie Mouse—approximately 25 cm tall, dressed in matching outfits with the figures.
In keeping with the boat trip concept, the Travel Pouch Prize (4 types in total) comes with embroidered patches.
The convenient size is recommended for use as a travel pouch or everyday makeup pouch.
The Name Charm Prize (7 types in total) allows you to write your name on the back.
They are cute and eye-catching when attached to bags or suitcases!
Finally, we introduce Happy Kuji’s first-ever initiative, “Happy Challenge!”
NEW! What is the “Happy Challenge!” Campaign?
Scan the QR code on the inside of the kuji ticket and answer a survey for a chance to win. Ten winners will be selected by lottery. Winners will receive the Last Prize—a set of two Mickey Mouse & Minnie Mouse plush toys. We will use your survey responses as a reference to create products that you find cute, interesting, appealing, and fun!
Please try drawing at a nearby convenience store, hobby shop, bookstore, or other location!
We hope this article sparks your interest in Happy Kuji!
【Product Overview】
Happy Kuji “DISNEY SPRING VACATION 2022”
Price: 730 yen per draw (tax included)
Release Date: Sequential release from Wednesday, April 6, 2022 (*Release dates may vary by store.)
Sales Locations: FamilyMart, Lawson, Ministop, Daily Yamazaki, Ito-Yokado, GEO, Village Vanguard, NewDays, Don Quijote, Hobby Zone, Miraiya Shoten, Book Market, WonderGOO, Tamagokudo, and other hobby shops, bookstores, rental shops, electronics retailers, etc. (*Availability varies by store. *Release dates may vary by store.)
Prize Contents: 4 prize tiers, 27 types + Last Prize
▶ For details, click here! https://www.h-kuji.com/goods/disney-spring2022/
Happy Kuji Official Social Media:
【Twitter】 https://twitter.com/HappyKuji
【Instagram】 https://www.instagram.com/happykuji/
Regarding Happy Kuji “DISNEY SPRING VACATION 2022,” which was scheduled to be released on Saturday, March 26, 2022, we have decided to postpone the release due to delays in product imports from the Chinese manufacturing facility. We sincerely apologize for any inconvenience caused to customers who were looking forward to this release. We kindly ask for your understanding.
