Usable even with zero AI knowledge!? Introducing the appeal of the globally recognized AI workspace “Genspark”!

Hello! I’m Suzuki from SUNNY SIDE UP.

In the past few years, there hasn’t been a day when we haven’t seen the word “AI.”Many of you may be finding more opportunities to use AI both at work and in your personal lives.

Against this backdrop, the next-generation all-in-one AI workspace “Genspark,” from Silicon Valley, is what we at SUNNY SIDE UP are in charge of for PR and communications!

In January 2026, to coincide with Genspark’s full-scale entry into the Japanese market, we supported the planning and operation of a media press conference as well as media communications.This time, from the perspective of the team actually in charge of PR, we will introduce Genspark’s appeal and the initiatives toward its entry into the Japanese market!

What is Genspark?

Genspark is a business-focused AI workspace.
Even so, you might be thinking, “With so many AI services out there, what can it do?” or “In what situations is it useful?”

Simply put, Genspark is a service that enables even those with absolutely no AI knowledge to easily generate the deliverables they want by giving rough instructions—just as you would ask a subordinate or colleague!

It integrates more than 70 AI models, and a key feature is that, in response to a wide range of instructions, Genspark selects the most suitable option from multiple models and generates outputs that can actually be used in business.

The AI market is evolving day by day, and among it, Genspark is one of the services drawing attention worldwide.

We held a PR event ahead of its entry into the Japanese market! To commemorate Genspark’s full-scale entry into the Japanese market in January 2026, we held a PR event.

The management team, including Genspark’s CEO, took the stage and spoke directly about the service, the background to entering the Japanese market, and the outlook going forward.

However, the PR event did not end there!In the latter half of the event, we welcomed a special guest and held a talk session featuring a live demonstration of Genspark.

Because companies and services newly entering the Japanese market are often not well known, this is a PR approach that aims to build awareness and generate buzz by featuring celebrities and the like to encourage media coverage.

As a result, it was featured by numerous media outlets, including Tokyo-based TV programs, web news, and regional TV programs, helping to drive momentum for its entry into the Japanese market.

Reaffirming the speed of the AI industry!

What I felt again through our PR work for Genspark is just how fast the AI market is changing.Services you had never heard of just a few years ago are now being used as a matter of course around the world.

In fact, even as we handle PR for Genspark, new features are being added and updates are released daily, and we are always amazed by the pace.Each time the service is updated, new ways to use it emerge, and the value that can be provided to users continues to expand.

For that reason, not only at the timing of its entry into the Japanese market but also through ongoing communications, we planned and held media events in March and May 2026 so that we could continue to share Genspark’s appeal.

At the media events, the management team introduced the latest updates and future outlook, and we also exchanged opinions with the media. We create ongoing opportunities for communication so that we can share the latest information in a timely manner and help deepen understanding of Genspark.

Precisely because it is an industry undergoing rapid change, some people may have the impression that “AI seems difficult to master…” However, even without specialized knowledge, Genspark generates a wide range of outputs simply by giving instructions as if you were asking a subordinate or colleague.

I myself had opportunities to use it in my work, and there were many times when I was surprised, thinking, “It can even do that!?”

We encourage you to try asking Genspark for something at least once, as if you were consulting a subordinate or colleague. You may be surprised by the unexpected output!

At SUNNY SIDE UP, we handle PR communications for a wide range of products and services, including AI services. What can be achieved through the power of communication? We welcome inquiries starting from that kind of consultation as well. Please feel free to contact us via the “CONTACT” button at the bottom of the page.