Korea’s No. 1 Brand Finally Arrives! A Pop-up Event Too?! AESTURA, the Top Brand Used by Korean Dermatologists, Officially Launches in Japan with a Commemorative Pop-up Store
Hello! I am Ikeda from the 4th Division of the Public Relations Business Headquarters.
With the rising popularity of Korean culture—from K-POP and K-dramas to K-fashion—Korean cosmetics are currently under the spotlight.
Lately, I find myself buying popular Korean cosmetic brands before I even realize it…
AESTURA, the sole derma-cosmetic brand from Amorepacific—the giant of the Korean cosmetics industry known for popular brands like LANEIGE and Innisfree—has finally made its full-scale debut in Japan this month! 💙
>> Click here for past articles about Amorepacific
We Visited the Headquarters of AMOREPACIFIC, Korea’s Largest Cosmetics Company! | Plus Event Info to Experience Authentic Korean Cosmetics in Japan!?
In Korea, the “derma-cosmetic” category—supervised by professionals such as dermatologists and pharmaceutical companies—has become a staple.
Among these, AESTURA has even secured the No. 1* spot in the derma-cosmetic category at Olive Young, a Korean health and beauty store similar to Matsumotokiyoshi in Japan. As a fan of beauty and Korea, this is something you cannot miss! 👀
*Based on sales value in the derma-cosmetic brand and serum categories within Olive Young for fiscal year 2022.
In this article, as the PR representative, I will provide a thorough introduction to this brand!
What is the Medi-Beauty Brand “AESTURA”?
AESTURA is a medi-beauty brand based on pharmaceutical expertise, cutting-edge beauty research, and dermatology. It is a derma-cosmetic brand that holds the No. 1 usage rate among Korean dermatologists and has won 78 Korean beauty awards.
It is a highly specialized brand in Korea, merging the pharmaceutical experience passed down for 40 years by Pacific Pharma with Amorepacific’s state-of-the-art beauty R It ranks as one of the top skincare brands in the derma-cosmetic category, offering a wide range of products suitable for various skin types and concerns, including sensitive, dry, combination, and oily skin.
There are times when skin tends to become sensitive, such as mask-induced irritation increased by the pandemic, sensitive skin before menstruation, or breakouts after overeating. Because it supports the skin in any situation, it is a highly trusted brand used and sold not only among Korean women but also in approximately 80% of general hospitals and dermatology clinics in Korea.
Introducing My Recommended Items!
From AESTURA, which is so highly trusted in Korea, I would like to introduce two items that I personally highly recommend!
1. A-CICA 365 Quick Mask Pad 60 sheets ¥2,860
Until now, my image of masks and beauty packs involved placing them over the entire face and waiting for 10 minutes without moving or smiling to prevent dripping. However, using the Quick Mask Pad has completely changed that perception. 😲
It is nicknamed the “Hurry-up CICA Mask” because it can be completed in just 3 minutes by placing it on areas of concern. It is shocking how it doesn’t fall off or feel bothersome even if you laugh!
2. A-CICA 365 Micro Serum 40ml ¥3,960
Recently, more people are becoming interested not just in products for their skin type, but also in specific ingredients that suit them. In such times, this serum’s “Evolved CICA” tagline is impossible to ignore.
By breaking down CICA to 1/20,000th the size of a pore, it absorbs quickly. It is perfect for someone like me who wants easy and instant care!
The term “Instant Prescription CICA Serum” makes it sound like it could fix your skin’s condition in a matter of seconds.
I want everyone to experience the speed and ease of care provided by both of these…!
Commemorating the Official Japan Launch: “AESTURA Derma Lab” Pop-up Now Open!
To celebrate the official launch in Japan, a limited-time pop-up store where you can experience AESTURA products is now open at @cosme TOKYO in front of Harajuku Station!
“AESTURA Derma Lab”◇ Event Overview ◇ Highlights |
The “AESTURA Derma Lab” offers so many gifts that you’ll wonder, “Is it really okay to receive all this?” It’s so much fun just to visit that I’ve already gone twice… 👀
Please be sure to stop by!
