An epic challenge at Sunny Side X “XR STUDIO”! What happened when 3,450 Grapestone “BUTTER STATE’S Cookies” were lined up…?

Hello everyone! I am Iijima from Social Relations Bureau, Division 2.

To start things off, have any of you ever experienced “XR” (Cross Reality)?

To commemorate the renewal of “BUTTER STATE’S by Ginnobudo”—a butter sweets specialty store operated by Grapestone Co., Ltd.—and the birth of the ultimate butter-rich cookie boasting 34% butter content, an epic challenge was held in an XR space!

I was able to be there in person, so I would like to report on the highlights of that challenge!

What are BUTTER STATE’S Cookies? Their secret lies in plenty of butter and the unique “Butter Avalanche Melting Method.”

First, let me briefly introduce the BUTTER STATE’S Cookies used in this challenge!

The signature product of this Tokyo-based butter sweets specialty store, “BUTTER STATE’S Cookies,” is the ultimate butter-rich cookie that has recorded cumulative sales of over 6 million units since its grand opening in 2021. On September 29, it evolved to become even more delicious with a triple-blend butter!

The main attraction is, without a doubt, the overflowing flavor of butter.

Incredibly, more than one-third of this product is butter! It is the ultimate butter-rich cookie boasting a 34% butter content. Kneaded with a generous amount of carefully selected triple-blend butter, it is baked to aromatic perfection using the unique “Butter Avalanche Melting Method,” where the butter overflows and melts from the heat of the oven.

I actually tried them myself, and the moment I opened the packaging, I felt as if I were being transported into a world of butter!

It was my first time eating such an aromatic butter cookie, and my heart was captured the instant I took a bite.

I highly recommend lightly reheating them in a toaster oven; the butter in the dough melts beautifully, making them absolutely delicious!

An epic challenge! What was the result…?

Now, to the main topic. To commemorate the birth of this ultimate butter-rich cookie boasting 34% butter content, volunteers from Grapestone took on the epic challenge of creating a giant “34” using 3,450 “BUTTER STATE’S Cookies: THE Butter Rich.”

And after a challenge lasting five hours…

The challenge was a resounding success!

Using 3,450 BUTTER STATE’S Cookies, a giant “34” measuring 3.1 m high and 4.5 m wide was successfully completed!

The venue was filled with emotion, and the participants looked visibly relieved.
*The cookies used in the challenge were not wasted and were distributed to all parties involved.

Balancing branding and ecology in an XR space. What is Sunny Side X “XR STUDIO”?

By the way, what exactly is this “XR STUDIO” used for the challenge?

Some of you might be wondering that.

“XR STUDIO” is a new brand communication studio opened on September 1 by Sunny Side X Inc., which handles the BrandTech business of SUNNY SIDE UP GROUP Inc. In response to the growing needs in the globally expanding BrandTech field, it can composite 3DCG virtual space footage with live-action shots of people and objects in real time.

This challenge required a large space to line up a massive number of cookies, as well as a space production that would look great for time-lapse videos and PR photos. It was difficult to find the right conditions in existing event venues, conference rooms, or photo studios… That was when we heard about “XR STUDIO” from our group company, Sunny Side X!

In the YouTube video, the challenge appears to take place in a studio decked out in brand colors, but it was actually performed in a green-screen environment.

At “XR STUDIO,” a venue can be created in brand colors within an XR space, eliminating the need for physical decorations. This allows for an eco-friendly way to build a brand’s world.

Furthermore, this shoot was made even more sustainable by using “X-GREEN,” a package that includes a power certificate for using 100% naturally derived “Green Power.”

Of course, as it is a studio, time-lapse filming and editing are also possible. The ability to handle everything from PR and event production to video production as a one-stop shop within the SUNNY SIDE UP GROUP was also a deciding factor.

Click here for more on Sunny Side X “XR STUDIO”!
https://sunnysidex.jp/

The “BUTTER STATE’S Cookies” used in this challenge are available at Daimaru Tokyo and Seibu Ikebukuro. They are perfect as a treat for yourself or as a small gift for friends, so please do try them!

Click here for the “BUTTER STATE’S by Ginnobudo” official website
https://www.butterstates.jp/