A Unique Cherry Blossom Viewing Experience!? Everyone’s Favorite “Kiri” is Hosting a 10-Day Limited Pop-Up Event “Fruity Reward Café”!

Hello everyone! I’m Kusai from the Social Relations Division of the Public Relations Business Headquarters.

In late March, as it gradually gets warmer, Tokyo is finally approaching full cherry blossom bloom! There are various famous cherry blossom viewing spots in Tokyo, such as the Sumida River, Meguro River, and Shinjuku Gyoen, and enjoying hanami there is wonderful too 🌸

This year marks the first cherry blossom viewing season since the reclassification of COVID-19 to Category 5, so many people are looking forward to it.

This spring 2024, why not experience a unique cherry blossom viewing?

This time, we went undercover at the limited-time pop-up event “Fruity Reward Café” that “Kiri” is hosting to commemorate the launch of their new product!

An Event Commemorating the Launch of the First Sweet Flavor New Product “Kiri Fruit Blend”!

“Fruity Reward Café” is a 10-day limited pop-up event where visitors take photos at a special photo spot set up at “BAGEL & BAGEL × Kiri Café,” which opened last December, post them on Instagram, and receive the new product and a special drink.

The event is hosted by “Bel Japan Co., Ltd.,” which has led the Japanese cheese market and consistently provided new value to Japanese dining tables.

“Kiri,” offered by the company, has grown to become one of the most popular brands in the cheese market. They also handle a wide range of products, including “Belcube,” popular as a snack, “Kiri & Stick,” perfect for children’s treats, and “Boursin,” which joined the lineup in 2008.

At the SUNNY DAYS-presented Christmas event, they provided several popular products, and our members were very satisfied 🧀

▼Click here for details about the Christmas event
https://blog.ssu.co.jp/blog/28747/

To commemorate the launch of “Kiri® Fruit Blend,” the first sweet flavor new product from “Kiri” released on March 1, 2024, the limited-time pop-up event “Fruity Reward Café” was decided, themed “My Fruity Reward,” as one of various initiatives!

SUNNY SIDE UP was responsible for the production, operation, and PR of this event. To deliver a small reward to everyone working hard every day, we proposed the venue design, special drinks, types of original goods, and operations.

It’s Like Being in a Flower Field!? The Decorations Are Too Cute!

The highlight of this event is, without a doubt, the incredibly cute space.

“BAGEL & BAGEL × Kiri Café” is decorated with flowers in “yellow” and “pink,” the flavor colors of the new product, creating an adorable space where visitors can experience the world of the new product!

When I saw the completed venue, I couldn’t help but say “It’s so cute!” (laughs) It feels like such a waste that it’s only for 10 days…

The venue is like being in a flower field, truly offering “a unique cherry blossom viewing” experience.

Special Drinks Further Enhance the Space

The drinks you can receive for free by following the official Instagram account and posting a photo with the designated hashtags are also very luxurious, cute, and delicious!

Based on the two flavors of the new product “Kiri Fruit Blend”—”Lemon & Yuzu Flavor” and “Peach & Mango”—you can enjoy either “Kiri Lemon & Yuzu Tea” or “Kiri Peach & Mango Tea” for free.

Above all, the fresh whipped cream topping made with luxurious Kiri cream cheese is irresistibly delicious…

The drinks themselves are very cute, and taking photos with them in this space makes them even cuter!

You Can Also Win Relaxation Goods by Lottery!?

This pop-up event doesn’t stop there!

When you leave, you can draw a lottery, and if you win, you receive relaxation goods!

These are Kiri original healing goods—a set of original aroma stone, aroma oil, and towel—featuring scents inspired by the new product’s “Lemon Yuzu Flavor” and “Peach Mango.”

You can enjoy the event’s theme, “My Fruity Reward,” at home too!

A Huge Success from Day One! Lines Are Inevitable!

On the first day of the pop-up event, we planned to distribute numbered tickets from 12:30, but… there was already a huge line in front of the store…!

It’s a happy problem… (laughs)

On the promotional posts on Kiri’s official Instagram, there were many comments saying “I wish they would hold this in other regions too!” and voices looking forward to the event.

Also, before the event, we were featured on TV, in newspapers, and on web media, and thanks to many influencers experiencing the event in advance, we had such long lines…!

This is truly “fun commotion”! This moment is an irresistible moment unique to this job.

SUNNY SIDE UP Also Handles the “SNS Campaign” Commemorating the New Product Launch

The initiatives commemorating the new product aren’t limited to the pop-up!

From March 22 to April 21, we are running an SNS campaign where you can photograph yourself with “Kiri Fruit Blend” in a yellow or pink space, object, or activity that helps you refresh/relax, post it on Instagram with the designated hashtags, and win “Kiri Original Healing Goods” or the new product by lottery!

The pop-up event is also being held until March 31, so please come and experience “a unique cherry blossom viewing.”

For details about “Fruity Reward Café” and the “SNS Campaign,” click here