Experience “Drinking It Feels So Good!” A Report on the “Coolish” Sampling Event That Blew Away Work Fatigue, Held in Three Cities Nationwide | Event Report
Hello, everyone. I’m Ishizu from Social Relations Division 1 at SUNNY SIDE UP.
This summer has seen record-breaking heat across the country, with intense temperatures continuing. In July, a sampling event called “Taikin-lish” for Lotte’s “Coolish,” designed to blow away the summer heat, was held exclusively in three cities: Tokyo, Nagoya, and Osaka.
SUNNY SIDE UP handled media outreach and television coverage for this event! In this report, I, the PR representative, will share the highlights of this highly successful event held across multiple locations!
What Is the Coolish Sampling Event “Taikin-lish”?
“Taikin-lish” kicked off in Aichi (Nagoya) on Tuesday, July 15 and Wednesday, July 16, followed by Tokyo (Yurakucho) on Tuesday, July 22 and Wednesday, July 23, and concluded in Osaka (Namba) on Tuesday, July 29 and Wednesday, July 30.
At this event, “Coolish Vanilla” was distributed free of charge to people on their way home from work. Various booths and interactive content were prepared to help visitors refresh both body and mind by blowing away work fatigue and summer heat. Over the six days across three cities, more than 10,000 units of “Coolish Vanilla” were distributed, allowing visitors to experience a refreshing sensation.
The Special Features of “Coolish Vanilla”
By the way, did you know that the “Coolish Vanilla” distributed at the event has special characteristics unique to the summer season?
In fact, the size of the “ice” contained in the product varies by season! The signature feature of the “Coolish” series is its fine ice particles that provide a refreshing aftertaste. The summer limited-edition “Coolish Vanilla” has larger fine ice particles than usual, offering a crunchier texture.
The “Coolish Vanilla” sold at convenience stores and other retail locations also has different fine ice particle sizes depending on the season, so be sure to check the “ice size” icon in the upper left corner of the product and enjoy the seasonal variations!
Blowing Away Work Fatigue! Highlights from the Event!
Here, we’ll introduce the event held in Yurakucho, Tokyo, one of the three cities! The weather that day reached a high of 34°C, approaching extreme heat. Even before the event started at 6:00 PM, the humidity and heat were still intense, though the temperature had begun to drop slightly.
People began gathering at the venue 30 minutes before the start, eagerly awaiting the event!
At 6:00 PM, when the event began, the large crowd gathered at the event space was greeted by a 10-meter-long blue carpet and a giant blue gate. The gate featured the now-familiar phrase from the current commercial: “Drinking It Feels So Good!” Passing through the gate, which was prepared with the sentiment of “Thank you for your hard work,” visitors encountered a cool mist that expressed the refreshing sensation of Coolish and allowed them to experience “Feels So Good!”
Not only those finishing work, but also people returning from shopping or club activities—many visitors to Yurakucho were able to forget the summer heat and enjoy a refreshing experience.
The Cool Mist Delivered by Fans After Passing Through the Giant Blue Gate Is Refreshing!
Beyond the gate, the much-anticipated summer limited-edition “Coolish Vanilla” was distributed! Staff handed out the product to each visitor individually, offering words of appreciation such as “Thank you for your hard work!” to those who had made it through work and the heat.
“Coolish” is characterized by its one-handed drinkability, allowing you to enjoy it anywhere and in any style. Visitors who sampled the product at the venue refreshed themselves while feeling the cooling sensation permeate their entire bodies—it was truly an event where both body and mind could cool down!
Bonus: A Little Treat After Passing Through the Gate!?
Did you know that “Coolish” actually tastes even better if you wait a few minutes and loosen it up before drinking?
With that in mind, a photo booth was set up at the venue for visitors to enjoy while waiting! In front of the Coolish backdrop, visitors could take photos with a giant Coolish or their ready-to-drink Coolish. Additionally, those who took commemorative photos at the photo spot received an exclusive Coolish sticker available only at the venue!
It was an event where visitors could experience Coolish in various ways using all five senses, not just taste.
In Closing
In the sweltering office districts, Lotte’s “Coolish” sampling event offered a refreshing break from not only work but also the heat. If the event is held again, we encourage you to visit. Also, be sure to pay attention to details like the fine ice particle size in the “Coolish Vanilla” currently on sale and enjoy the experience!
SUNNY SIDE UP handles PR communications for a wide range of products and services, including sampling events.
What can be achieved through the power of communication? We welcome consultations starting from such questions. Please feel free to contact us using the “CONTACT” button below.
