Right in the middle of SDGs Week! Packed with the latest sustainable and unique hot topics | Poached Egg
Hello, I’m Iguchi from the Social Good Promotion Office.
Today, I’ll be bringing you this update while enjoying some lovingly made onigiri from our Smile Keeper.
SDGs Week runs from Friday, September 17 to Sunday, September 26! More and more people in the office have been wearing green outfits 🍃 Our LOVOT, “Tamako,” also changed into a green outfit.
With that in mind, our monthly gathering, “Poached Egg,” where you can become a “know-it-all,” was also full of SDGs-related topics.
We would like to share a selection of the interesting news items our members brought in! If you read this, you should be able to join us in being a “know-it-all,” too!
■ A stylish sustainable brand committed to “not ending the planet” launchesa new fish alternative product…!
#SDGs14海の豊かさを守ろう＃SDGs13気候変動に具体的な対策を
https://ampmedia.jp/2021/08/27/nextmeats-nexttuna/
Image source: AMP
This is the latest “alternative seafood” product from food-tech venture Next Meats!
It’s called “NEXT Tuna” 🐟 (They have also developed alternative milk and alternative eggs, among other products.)
At first glance, you might think it’s from a stylish Omotesando salad shop where a dish costs around ¥2,000—but it is actually a product that recreates tuna using plant-based protein. So sustainable!
Rising sea levels caused by climate change due to global warming are making it harder for fish to survive. Developing fish farms can also lead to the destruction of marine ecosystems. A commitment to enhancing sustainability in the fishing industry as well.
It is a wonderful initiative by a company with a big mission—“not ending the planet”—and an even bigger heart!
■ A character that has been teaching children the importance of diversity with an SDGs mindset for over 50 years is…
#SDGs5ジェンダー平等を実現しよう#SDGs17パートナーシップで目標を達成しよう
https://sdgs.waveltd.co.jp/2020/10/05/776/
Image source: SDGs Seminar Report
That’s right—“Sesame Street,” which everyone knows! Since it first aired in 1969, these warm characters have spent 50 years continuing to teach children the importance of diversity, a key SDGs value.
More recently, new friends have joined the cast, such as Karli, who has a mother struggling with addiction, and Julia, who is autistic. Sesame Street’s worldview—seeing differences positively—has reached even refugee areas in the Middle East, on the other side of the globe.
In addition to the TV show, there is also a wealth of content online, including picture books and video learning materials available for download. By the way, Cookie Monster apparently makes a mess eating things other than cookies if they are right in front of him. (His real name is said to be Sidney.)
■ I have no idea what this means. What is the latest beauty trend, the “invisible eyeliner”…?
#SDGs3 Good Health and Well-Being for All #Well-being
https://www.wwdjapan.com/articles/1251983
Image source: WWD JAPAN
How is it different from “no-makeup” makeup? Is it invisible or visible—are you seeing it, or not seeing it?? In any case, I (Iguchi) am very curious.
This is a new product from “UNMIX,” a makeup brand created by beauty creator Yasuo Yoshikawa.
Born from the desire to create an “invisible eyeliner” that enhances the eyes without diminishing the natural beauty of the bare face, this item lets you recreate a professional technique: drawing an eyeliner line that is “as thin as possible and intentionally faded.” It seems you can even achieve a “faded-on” finish 👀
An era of body positivity and self-love—loving yourself as you are. By pursuing each person’s own unique beauty, mental well-being can become more sustainable, too…!
■ A mysterious gray cave that appeared in Shibuya!? A Reiwa-era shopping style completed entirely on your smartphone
#SDGs12 Responsible Consumption and Production #SDGs9 Industry, Innovation and Infrastructure
https://www.fashionsnap.com/article/2021-09-02/choosebase-shibuya-open/
Image source: FASHIONSNAP
A media-driven OMO store, “CHOOSEBASE SHIBUYA,” which just opened on September 2 at Seibu Shibuya ✨ It is unbelievably stylish…
All payments are made with a quick tap on your smartphone. Product information is also accessed with a quick QR scan. A modern-day idea for an era when you need to keep social distance from staff and avoid touching products too much.
In the exhibition area, products from invited brands are introduced in line with a theme set every six months. The first theme is “Time Limit,” and the sales floor is curated accordingly.
A total of 51 brands are gathered, including the cleaning powder “618 scallop powder,” made from scallop shells (an industrial waste product), as well as sustainable D2C brands and ethical fashion items. A neo shopping experience that is truly a “future retail space,” blending digital and real, is just around the corner.
■ 15,000,000 TikTok views and 30,000 Instagram posts!? An app that lets you become a Chinese beauty
#永遠の？持続可能な美を創りだせる？！
https://kai-you.net/article/81362
Image source: KAI-YOU @uni_mafumafu
“Faceplay” is the latest face-morphing app that lets you become an Asian-beauty girl. Just load a photo of your face, and you can be reborn as the cute girl in the video!
It is best to see it in the video, but with options like yukata, dresses, and cabin attendants, anyone can end up looking exceptionally beautiful…!
Some people have said they tried compositing photos of their favorite person, or used it as an image for a makeover. It seems there will be many more ways to use it going forward.
What did you think? Centered on news where technology and sustainability are unstoppable, a wide range of trend information flew around again this time! Your “know-it-all” level should have gone up, too…
In addition, we had plenty of talk we cannot fully write about here due to adult circumstances—such as behind-the-scenes stories from a member attending graduate school about class assignments, and sharing about a top-secret project a member is planning.
Going forward, in addition to the monthly Poached Egg blog, members will regularly share topics that caught their attention through the blog section “Fun News from Around the World” and our official Twitter, among others.
