A visit report on group company “steady study”’s new office! A sophisticated, urban-modern space featuring a spacious showroom and more

Hello, I am Miyazaki, an official writer for SUNNY DAYS.

Within SUNNY SIDE UP GROUP, “steady study” (hereafter, Steady Study) focuses primarily on fashion-specialized PR.

Steady Study recently relocated its office. The new office in Aoyama, Tokyo—just a short walk from Omotesando Station—reportedly offers a wonderful space befitting a company that handles PR for fashion and lifestyle brands, including a large, single-floor showroom.

We therefore visited Steady Study right away to introduce you to their new office.

The entrance, which serves as the face of the office, is based on white tones and has a refined atmosphere. The marble counter conveys a sense of luxury, and a pleasant fragrance gently fills the air.

Steady Study was founded in March 2000 by President and Representative Director Mizuyo Kamide as a pioneering presence in Japan’s “attaché de presse” (PR/public relations specializing in the fashion industry). In addition to primarily handling PR for brands such as Alaïa, Thom Browne, and Moncler, the company also plans, produces, and operates events and provides consulting services both in Japan and internationally. It also develops PR across lifestyle fields beyond fashion.

As a top runner in the industry, it has built up global achievements and expertise, and has been part of SUNNY SIDE UP GROUP since March 2020.

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Welcoming us with a bright smile and saying, “Welcome! Thank you for coming today,” was Sayuri Shiozaki, in her second year at the company. She immediately offered to guide us through the showroom while holding items such as bags.

Shiozaki has always enjoyed talking with people. She also loved fashion, and because she was interested in PR rather than sales, she decided to jump into Steady Study, where she felt she could take on what she loves.

“It can be challenging because it’s work, but it’s truly rewarding when I can support brands I love,” she says, enjoying her day-to-day work.

The first place she showed us was the spacious showroom right next to the entrance. The bright, urban-modern space truly feels like something only an “attaché de presse” could offer. The sight of clothing, bags, and accessories lined up by brand is spectacular. Accents of green from houseplants and brown wood tones add warmth to the cool atmosphere.

“In the previous showroom, the women’s and men’s sections were on separate floors, but this showroom is now on a single floor,” Shiozaki explains. When guiding clients such as stylists, they no longer need to ask them to move between floors, and selecting items has become smoother as well.

At the round table, they confirm items with clients and hold brief meetings. On this day as well, various clients were invited here one after another.

Now, let us have them introduce just a few items from the showroom.

What Shiozaki is holding is the PIERRE HARDY Alpha Pouch. With its striking, innovative coloring and iconic, border-like design, it also comes with a shoulder strap. “With this bag, I would like to style it with a black top and denim pants,” says Shiozaki. Even with a simple outfit, this impactful item would pull the look together.

Next, she showed us items from AKANE UTSUNOMIYA, saying, “The fabric of this skirt is inspired by a handwritten notepad, and it’s such an interesting design.” The skirt features an asymmetrical design, and its smooth, beautifully draping fabric gives it an elegant feel. The vivid green knit bag looks like it would be a great accent for an outfit, and she points out a design highlight: “The beads on the handle are so cute.”

The men’s items are displayed in a long, narrow area that feels like a runway. Introducing this section is Rintaro Sakamaki.

While introducing trends, he picked up a ZEGNA jacket and explained, “Traditional tailoring techniques are being reappraised, and many recent men’s items—even slightly more casual ones—are made using tailoring techniques.” The jacket feels fresh, combining the beautiful silhouette that showcases tailoring craftsmanship with a more dressed-down design.

As I was shown around such a wonderful showroom, I somehow felt as though even I had become more stylish.

Next, we leave the showroom and head to the office area.

This is a magazine rack lined with many magazines. Checking trends is of course important, and it is also part of the work to carefully confirm how clients’ items are being featured.

This counter next to the magazine rack is often used at such times. With a cool marble tabletop and high chairs, it is another refined space. It is also used for eating lunch during breaks and for casual conversation.

“Compared to the previous office, I’m happy that we now have a space like this where we can talk, so we have more opportunities to chat about hobbies and such,” she says, noting that this is one of her favorite spots in the new office.

Further inside is the desk area, where they handle PC-based work and more. When they want to focus, they move to the booth next door that feels like a private room. Being able to choose a workspace depending on the day’s tasks seems very comfortable.

In addition, the office has various other rooms.

The spacious president’s office is memorable for its meeting table accented by a vivid purple. Regular reporting meetings are held here, and Shiozaki says, “We come in here quite often, too.” It conveys the company’s open and approachable atmosphere.

The large conference room with a panoramic view of Omotesando, as well as the stylish, glass-walled small meeting room, are both clean and uncluttered—spaces where ideas seem likely to flow.

While showing us around, Shiozaki smiles and says, “Everyone I work with has a strong sense of fashion and is always keeping their antenna up, so I can enjoy working while feeling inspired.”

When our interview team visited the office that day, members we passed greeted us with bright smiles, saying, “Good work!” while each expressing their own style. Their expressions conveyed a positive energy toward their work.

That atmosphere seems to reach visitors as well; stylists and others who were visiting the office also left an impression with their refined outfits and smiles.

Inspired by the office’s atmosphere, by the time I was heading home I naturally found myself standing a little taller, thinking, “I want to face my work while valuing my individuality, just like the people who work here.”

Steady Study will continue to quickly capture trends in Japan and abroad and keep taking on new challenges to bring clients’ aspirations to life. Going beyond fashion PR, it will create new value by incorporating diverse cultures and lifestyles and connecting brands with society.

If you have the opportunity to visit the office, we encourage you to experience Steady Study’s sophisticated, urban-modern space and the energetic atmosphere of its members.