Visiting the headquarters of “AMORE PACIFIC,” the largest Korean cosmetics company | Here is the information on events you can experience popular authentic Korean cosmetics in Japan!
Hello, this is Sekiya from the Account Planning Division.
Recently Korean cosmetics are trending.
When the mega sale event Qo●10 comes around, you’ll see various recommendations on sale items. If you are a cosmetics lover, you may have seen espoir’s makeup base, innisfree’s mineral powder and retinol cica serum, or LANEIGE’s lip sleeping mask.
Did you know that these brands are all developed by the same company?
Korea’s largest cosmetics manufacturer “AMORE PACIFIC”
AMORE PACIFIC, a beauty company with a 77-year history, was founded in 1945 as Pacific Chemical Industries, Inc. It was the first company to develop the cushion foundation cream and a major company known by everyone in Korea! Today we visited the 21-story AMORE PACIFIC company office in front of Yongsan Station.
▼The café and museum area is open to the public and directly connected to the station. So spacious!
▼Looking up at the ceiling filled with water
▼You can create a foundation (cushion or liquid, glossy or matte) that matches your skin tone. Imprinting is also available. You can choose the font from three different choices.
▼The water on the ceiling was from the rooftop garden. It might be the best place to take a nap….
▼They also had a huge company cafeteria. The food was amazing!
I prefer working remotely, but if there is a company cafeteria like this, I think I would come to the office quite frequently lol.
“Amore Seongsu,” a new experience spot for cosmetics lovers in Seongsu-dong, the birthplace of Korean trends!
The next thing I would like to introduce is “Seongsu-dong”, an industrial area in Seoul.You may wonder why I introduce an industrial area, but it is the hottest and most trendy area in Korea right now!
For those who are thinking of traveling to Korea, I would like to recommend “Amore Seongsu,” located here in “Seongsu-dong.”
Located near Seongsu Station on Subway Line 2, this place was renovated from a former car maintenance shop. The building itself is interesting, but most importantly, you can experience all the products of what AMORE PACIFIC has to offer! This is the perfect spot for cosmetics lovers to enjoy!
▼Coupons you can get when you visit here. Now you definitely have to go shopping lol.
▼You can try all you want from cleansing. Gently, the side windows are designed in a way that your face cannot be seen from the outside, even without makeup.
▼You can make your own foundation and lipstick to match your skin tone! This is very popular, so early reservation is recommended.
▼You can try out a tremendous amount of cosmetics from skin care to makeup! The shelves are lined with items by brand/category, and the center display stand features new products, limited editions, and more.
▼When we visited, there was a campaign by the staff of Amore Seongsu to suggest makeup looks using the AMORE PACIFIC brand. (The model in the photo is also a staff member!)
▼The set proposed here can be purchased with a cute gift box.
I bought the HERA and LANEIGE makelook.
※LANEIGE lip sleeping mask was sold out, so I used my own in the picture.
▼There was also a POPUP of AESTURA, a medibeauty brand inherited from a pharmaceutical company
It sold very well at Olive Young and was sold out at the headquarter, but I personally recommend the “A-CICA 365 Soft Calming Mask Pad,” from AESTURA. It is not a wipe-off type of pad, but a large size with excellent adhesion, so you can stick it on and move around! I put it on my neck during makeup.
▼You can get samples after shopping, but apart from that, there are also samples that you can choose from, depending on the amount of your purchase. I end up choosing the more expensive HERA or Sulwhasoo….
Experience the AMORE PACIFIC brand in Japan!
We have introduced two places that you should definitely visit when you are in Korea, but also an event will be held in Japan where you can experience AMORE PACIFIC’s brands!
AMORE PACIFIC FESTIVAL
–14 days to meet and try New Beauty!
◇About AMOREPACIFIC FESTIVAL
Date： June 28th ～ July 11th, 2023
Time ： 11:00 a.m. 〜 9:00 p.m.
Place： ＠cosme TOKYO（1-14-27, Jingumae, Shibuya-ku, Tokyo）
◇Event Website
Information on “AMOREPACIFIC FESTIVAL” will be on the event website below
Event Website：http://amopacifes.jp/
Not only brands already sold in Japan, but also brands not yet sold in Japan will appear on @cosme!
Whether you have a brand you are looking for or want to discover new cosmetics, visit the AMORE PACIFIC event!
