WORKS

Film director Kawase Naomi joins in! Ahead of International Women’s Day, a special W society video “#KnowMyself” was released today!

WRITTEN BY

Moe Nakano(SUNNY SIDE UP GROUP President's Office, Corporate PR)

W society, a project in which the SUNNY SIDE UP GROUP participates, today released a special video titled “#Know Myself” to communicate the importance of women “Know Myself”!

What is “W society” that confronts issues surrounding women?

What is “W society”? It is a project to design “Well-living” for each and every woman from the perspective of both physical and mental challenges of women (W=woman) and social challenges (society). The project was launched in September last year with judoka Uta Abe, model Seina Shimabukuro, and model Mila Hasegawa as ambassadors. We, SUNNY SIDE UP GROUP, are also participating in this project together with Roche Diagnostics K.K., Panasonic System Solutions Japan K.K., Unilever Japan Holdings, LLC, Mitsui Sumitomo Aioi Life Insurance Co.

The true words of women living today will gently touch your heart.
Introducing the contents of the special video “#KnowMyselfe” released today

 

This special video, supervised by film director Kawase Naomi, features 21 women from various fields, including actor Suzuki Honami, sports traveler Fukuda Moeko, dancer BENA, entrepreneur Kawamura Makiko, and Miss Universe Director Hiroko Mima, in addition to the three W society ambassadors. The 21 women active in a variety of fields appeared on stage. Under the theme of “Know Myself, for ____,” each of the women talked about their thoughts and feelings while taking self-portraits, expressing the importance of facing “me at this very moment.” There is no script, but true words spun from the mouths of each of them, which is why each cut resonates with the heart.

I had the opportunity to visit the filming!

Many of the performers were nervous about the atmosphere in the studio.

At first, some of them looked nervous, but as they talked about their thoughts and feelings, such as “What it means to know yourself” and “Why do you want to know yourself?” Their “personality” was captured beautifully in the video!

“The importance of facing oneself” was stressed by each performer with diverse messages and expressions.

We hope that this video will reach those who watch it and lead them to take action.

▼You can watch W society special video “#KnowMyself” here
https://youtu.be/juizKzHwFpA

Upcoming plans of W society

Starting with the release of this video, “W week”, a campaign to think about the state of women and society, will be held for four days from March 5 (Saturday) to March 8 (Tuesday), 2022, including International Women’s Day! These four days will be designated as “a day for the entire society to face, know, and learn about women,” and content related to women’s health care, careers, and other topics will be disseminated with an online conference at the core!

The free online conference will be held on March 5 and 6 , and will feature Reiko Shiota (President of Woman’s ways, a general incorporated association), Mila Hasegawa (model), and Moeko Fukuda (sports traveler) as speakers!

“Prepare, Start, Pregnancy Care”,“Let’s talk more about sex education for children” and “My vision of a ‘Well-Living’ future,” we will review women and society from a variety of perspectives, including careers, health care, and how to deal with children’s sexuality.

Under the themes of  “Prepare, start, pregnancy care”, “Talk more about sex education with children”, and “My vision of a ‘Well-Living’ future”, we will discuss about women and society from a variety of perspectives, including careers, health care, and how to deal with sex education.

In addition, content from various media is scheduled for March 7 through March 8 !

We hope that “knowing yourself” will make your own future brighter and more enjoyable.

▼Click here for the “W week” distribution program (no pre-registration required) 
Official YouTube Live Streaming
Official Instagram Live streaming

▼You can see what’s new in W society here
W society official website
W week official website

WRITTEN BY

Moe Nakano(SUNNY SIDE UP GROUP President's Office, Corporate PR)

She joined SUNNY SIDE UP GROUP in 2022 as a mid-career employee. she previously worked for the Tokyo Olympics and Paralympics as well as in the wedding industry. She is always on the lookout for ways to deliver "fun" from a wide range of perspectives. She is happy to save up money and spend it on Mame Kurogouchi clothes.

* Affiliation may differ from the time of writing.

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