[SSU University Guest Lecture] Recommendation of “PR Thinking” @ Nihon University and Rikkyo University
Hello! I am Oku, a planner.
The hot days are continuing, but how are you all doing?
We recently had the opportunity to give lectures at Nihon University and Rikkyo University, and I would like to report on how they went!
Nihon University, College of Industrial Technology, Department of Architecture and Architectural Engineering Lecture >>>
Lecture Title: [Special Lecture] Recommendation of “PR Thinking”
At the invitation of Professor Toshiaki Fujimoto of the Department of Architecture and Architectural Engineering, College of Industrial Technology, Nihon University, we gave a lecture on “PR Thinking.”
The speakers were Matsumoto, Director of SUNNY SIDE UP, and two planners from the Account Planning Bureau, Shimizu and Oku.
For the students of the Department of Architecture and Architectural Engineering, who were the target of this lecture, we spoke about PR thinking through the following topics, including examples to help them feel that PR is relevant to their lives:
● The connection between industrial technology (manufacturing) and PR
● What is PR?
● PR thinking methods useful for the future
In particular, we received feedback from students that they gained new insights into the connection between building structures and facilities—a field unique to our company, which handles many large-scale commercial facilities—and the PR perspective required to gather people there.
It seemed that many participants were learning about PR and marketing for the first time, but it was impressive to see the students listening intently and taking notes.
After discussing PR thinking and concepts in a classroom format in the first half, we held a workshop in the second half where everyone practiced PR thinking.
The theme was: “How to make Narashino the No. 1 city where young people want to live?”
Divided into groups of four, the students used their free imagination to come up with ideas to attract young people to Narashino City, where the Nihon University College of Industrial Technology campus is located, as “residents.”
Commemorative photo with Professor Fujimoto (second from left), the professor in charge 📸
We would like to thank Professor Fujimoto for inviting us to this precious opportunity, as well as all the students who participated!
Rikkyo University Lecture >>>
Lecture Title: Marketing and PR Useful for “Now”
At Rikkyo University, at the invitation of Professor Ayako Nagatani, Visiting Professor at the College of Business / Graduate School of Business, the “Shimizu Duo”—Yutaro Shimizu, Director of the 3rd Bureau, and Takuma Shimizu, Planner—gave a lecture!
First, Planner Shimizu gave a lecture on PR thinking.
He explained why PR thinking is required in this day and age and what kind of power PR possesses.
Next, the baton was passed to Shimizu, Director of the 3rd Sports Bureau!
Using examples such as “PR measures regarding LGBTQ+ employment issues” and “PR to build momentum for large-scale global sporting events” that the Director has handled, he spoke about the strategies behind creating news for the world.
The students seemed very interested in the real behind-the-scenes stories from Shimizu, who has stirred up numerous “fun commotions” (Tanoshisawagi) 👀
In the final Q session, there were not only questions about PR thinking but also career-focused questions unique to students about to enter society, such as “What is the joy of work?” The lecture concluded with Professor Nagatani, who has a background as a marketing and PR consultant, and our “Shimizu Duo” each sharing their own “PR work philosophy.”
——————
So, this time we introduced the guest lectures at universities by members of SUNNY SIDE UP.
Feeling the atmosphere of the campus for the first time in a while reminded me of my own student days and made me feel as if I had returned to my roots…
We would like to express our sincere gratitude to the professors who invited us to these precious opportunities and to all the students who attended the lectures!
