A Rare Finds Enthusiast PR Person Shares Their Love: Spring Edition to Enjoy with All Five Senses
Introducing our new series of passionate devotion, “PR Professionals Who Are Enthusiasts Share Their Love,” delivering deep attractions you never knew existed! As PR professionals, we are experts who know products, brands, and industry trends inside and out. In other words, we are passionate enthusiasts who can’t stop talking once we get started! The objects of our devotion are not limited to idols and characters. From department store enthusiasts who fall in love with the exciting gourmet offerings in basement food halls, to pancake enthusiasts with unlimited dessert stomachs who travel the world in pursuit of flavor, and more…
This time, we’re passing the baton to Kanie, a first-year Gen Z employee who can’t resist anything new and limited—a true “rare finds enthusiast”! In honor of the spring equinox, we’ll share our love for “limited items to enjoy with all five senses” that are perfect for yourself or as gifts.
Hello! I’m Kanie, devoted to being a rare finds enthusiast! I thought I was the only one for this project, so I’ll be reporting with full enthusiasm!
① New Skincare from Korean Cosmetics Brand “LANEIGE” Arrives in Japan!
The super popular foundation and lip products have amazing EC-exclusive items!
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Qoo10 / Amazon / Rakuten
LANEIGE, which launched in Japan in September 2022, introduces new skincare in March—perfect for spring skin concerns! The proprietary ingredient “Blue Hyaluronic Acid*” developed by AmorePacific, which has higher moisturizing effects than regular hyaluronic acid, supports the skin’s moisture barrier—how wonderful! The refreshing scent and cute light blue packaging are also “so cute♡” (*Hydrolyzed Hyaluronic Acid)
LANEIGE opened three new official online shops in Japan this February! Previously, products took some time to arrive as they crossed the sea from Korea, but now they can be obtained much faster!
Furthermore, the highly popular cushion foundation “Neo Cushion Glow/Matte,” which has won numerous beauty awards, is now available in EC-exclusive sets with value refills, as well as individual refills and puffs for repeat purchases 🌸
Since I use both matte and dewy types daily depending on the situation, the replacement refills are earth-friendly and wonderful! By the way, the trial set exclusively sold on Qoo10 that lets you try all five colors of the “Lip Sleeping Mask” at once sold out so quickly it became legendary…! (;ω;) As a rare finds enthusiast, I can’t take my eyes off the incredibly popular LANEIGE!
② Limited Collaboration Between YOU IN and happy! ARIGATO! For YOU Flower Gift Set
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YOU IN Brand Site / YOU IN LINE Gift / happy LINE Gift
YOU IN, which provides a “mood pairing experience” to choose according to your mood and scene, has a limited collaboration with happy, a flower shop from Paris 💐 A flower gift set featuring bouquets and tea letters based on the language of flowers—this rare combination makes my heart flutter! Perfect for this season of sharing “congratulations” and “thank you,” ideal not only for White Day but also for celebrating graduations! The period runs from March 1 (Wed) to April 15 (Sat).
③ That Shakey’s Has a Limited February-March Campaign! “Kissaten Shakey’s —The Taste of First Love—”!?
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Kissaten Shakey’s —The Taste of First Love—
For Valentine’s Day and White Day, Shakey’s offers five ultra-rare menu items where you can enjoy Showa-era nostalgia in an emotional way! 👀 “Omurice Pizza” topped with omurice itself, “Cream Soda-Style Pizza” imagining the refreshing sweetness of cream soda, “Apollo Chocolate Banana Sundae-Style Pizza” expressing a banana sundae scattered with cute triangular “Apollo Chocolate” combining strawberry and milk chocolate, the classic nostalgic spaghetti “Napolitan,” and “Nostalgic Pudding” finished slightly firm. The exquisite quirkiness is irresistible! Available until March 31 (Fri)!
How was it? I’d be delighted if we could all immerse ourselves in the world of rare finds together! Look forward to the next installment!
