Poached Egg is here! From delicious retort pasta you can enjoy without boiling to the real story behind men’s cosmetics—this session is packed with the latest trends!
Hello everyone! I’m Sunny.
I joined Poached Egg, a casual gathering where we share the latest trends and timely PR topics!
Poached Egg is a very casual get-together where volunteer members from different departments and age groups come together to share recent news and trends they have been curious about—so you can sound like you know what you’re talking about.
This time, we will introduce the news topics that generated the most excitement from the Poached Egg session held in February!
Experience endless “ham-ham”!? The soothing plush toy “Amagami Hamuhamu” is trending!
Many of you have probably experienced having a baby or pet gently nibble your finger and thinking, “That gesture and look are just unbearably adorable!” However, because it can lead to a biting habit, it is generally said that you should be careful to stop it. Still, a plush toy has been created to satisfy the urge of “I want to be gently nibbled!” It detects your finger with a sensor and keeps “ham-ham” nibbling endlessly. Its indescribable expression and pleasantly gentle nibble have been soothing many people. Why not try relaxing with Amagami Hamuhamu?
https://www.huffingtonpost.jp/entry/story_jp_61f8d41ee4b02de5f51d66ff
Image source: HuffPost
Evolving faster than ever! The latest food trends: 2 picks.
https://prtimes.jp/main/html/rd/p/000000002.000077959.html
Image source: PR TIMES
You want to eat pasta—but then you have to boil water, cook the noodles, make the sauce… Even if you use a ready-made sauce, many people still find it surprisingly time-consuming. A new product has arrived to make “I want pasta right now!” a reality: “Men QUICK.” All you have to do is heat it in the microwave or in hot water, and both the noodles and sauce are ready at once. You may worry, “Won’t the noodles get soggy?” but the flavor does not soak into the noodles, and you can enjoy a chewy, restaurant-like texture. This is a new product you will want to keep well stocked at home—and it looks like it could go viral!
https://zenb.jp/
Image source: ZENB official website
Next, we will introduce the latest pasta that is healthy yet truly delicious. Recently, the term “gluten-free” has become widespread, and it is common to see people cutting back on wheat-based foods. However, there is a product you can enjoy without guilt when you simply cannot resist noodles. It is “ZENB,” noodles made from 100% beans. Because they are made only from beans, they offer six times the dietary fiber, three times the protein, and 30% less fat—benefits all around. They can be used not only for pasta, but also for yakisoba, noodles, and many other variations. This versatile product is a strong ally for both health and dieting!
Men’s cosmetics are rapidly gaining popularity! Among them, the most popular products are…!?
https://xtrend.nikkei.com/atcl/contents/18/00579/00001/?i_cid=nbpnxr_index
Image source: Nikkei Cross Trend
In recent years, it has become far from unusual to see men’s cosmetics sections in drugstores and variety shops such as Loft. The distance between men and beauty seems to be shrinking year by year, and this is said to reflect changes in what women look for in men. Rather than “masculine” or “feminine,” the ideal is to be clean and not smell overly “manly,” while valuing “being yourself.” In this men’s cosmetics market, one especially popular category is hair removal creams. They are a perfect item for achieving a clean, well-groomed look.
Do people in Tokyo walk more!? Apparently, the way “a 15-minute walk” feels can differ by region!
https://news.yahoo.co.jp/articles/8ff9eadf65122f25fca10bc5688e2bc3a4eab204
How do you feel when you see “15 minutes on foot to the destination”? The way you perceive it may be related to where you are from. At Kanazawa Station, where the Hokuriku Shinkansen now runs, a loop bus was prepared to encourage sightseeing around the city. However, it seems it was not used much by people from big cities… In Tokyo, a 15-minute walk is about the distance from Shinjuku Station to the Tokyo Metropolitan Government Building, and many people think, “That’s close enough—I’ll just walk.” On the other hand, many people from regional areas tend to live car-centered lifestyles, so they often say, “If it’s 15 minutes, I want to take some kind of transportation!” This sparked major discussion on Twitter by region. Could you walk for 15 minutes?
What did you think? This time, we picked out five wide-ranging trend topics—from the latest soothing goods to healthy foods!
Poached Egg is a fun way to learn about trends. Please look forward to the next session!
