“Impact Report 2025” Released! What is the social impact created by “Let’s Have Fun!”?

Hello! I am Anou from the Social Good Promotion Group in the Office of the President.

In this article, I would like to introduce our “Impact Report,” which encapsulates the impact that the SUNNY SIDE UP GROUP has made on society over the past year based on our desire to “Let’s Have Fun!”

Following the inaugural report last year, we released the second annual “Impact Report 2025” on September 26th of this year.

What is an Impact Report?

An Impact Report is a document designed to visualize and widely communicate the influence a company has had on society and the environment through its business activities.

It plays a crucial role in building relationships of trust with a wide range of stakeholders—including shareholders, investors, employees, customers, business partners, and local communities—by demonstrating “social value” and clarifying the public interest served by the organization, in addition to economic achievements such as sales and profits.

Defining “Impact” at SUNNY SIDE UP GROUP

Through the power of our core business, PR and communication, SUNNY SIDE UP GROUP delivers the messages and visions that companies and organizations wish to convey to the public through their services and products.

As professionals in the art of “conveying,” we are able to disseminate information more accurately and more widely. This is precisely the “impact” of our Group.

The strengths supporting this impact are the “connections” we have built with client companies, government agencies, and local municipalities, and above all, our greatest asset: our “human resources.”

Based on the vision of “Make World Better | Creating hope for tomorrow through Let’s Have Fun!”, this report focuses on the various impacts the Group has made on society through PR and communication over the past fiscal year, the “human resources” that serve as the source of these impacts, and our strong connections with client companies.

We invite you to read this report to see specifically what our Group aims to deliver to the world through its business.

A Sneak Peek at “Impact Report 2025”!

Engaging in Diverse Projects through the Power of PR and Communication

SUNNY SIDE UP GROUP is actually involved behind the scenes of many news stories that have moved the world. In this article, we introduce two of the five projects featured in “Impact Report 2025.”

Expo 2025 Osaka, Kansai, Japan: Held in Japan for the first time in 20 years

To generate excitement and communicate the value of the Expo—which aims to re-examine social issues and convey values such as sustainability and coexistence—SUNNY SIDE UP GROUP handled PR and communication for multiple projects.

Regional Revitalization Projects Delivering “Let’s Have Fun!” from Local Areas

Since its establishment in 2023, the “Regional Revitalization Unit,” which specializes in solving problems for local governments and companies, has implemented various projects. With the establishment of our Fukuoka base, we are further intensifying our efforts.

SUNNY SIDE UP GROUP from the Perspective of Client Companies

Our Group celebrated its 40th anniversary this year, and our ability to continue creating social impact is due to the strong trust we share with our clients.

In this report, we feature interviews with two companies: Tohato Inc., with whom we have worked for over 20 years, and Mori Building Co., Ltd., with whom we have collaborated throughout the year on everything from the large-scale opening of Hills to subsequent events. These are presented in a cross-interview format with our team members who actually worked alongside them.

Member Interviews Focusing on “Human Resources”

At the root of every impact we create are our “human resources.” Members from various backgrounds and careers discuss the environment where they can thrive by making the most of their individual strengths.

We hope you have found this introduction informative.

During the production of the Impact Report, we had many opportunities to hear the “thoughts” of various people, including our clients and internal members.

Hearing our clients speak of the Group as a valued partner and listening to our members talk about their work with such passion made me feel proud to work at the same company. At the same time, it renewed my determination to accurately communicate the impact we bring, leading to the publication of this report with even greater enthusiasm.

The report is packed with the Group’s charms, covering everything from projects like TAKANAWA GATEWAY CITY and the MLB TOKYO SERIES to our management structure.

We would be delighted if this report allows you to feel the “change” that SUNNY SIDE UP GROUP brings to the world. We believe that each of these changes becomes a force for making society more positive.

We will continue to create “Let’s Have Fun!” that brings a more positive and significant impact to society.

What can be achieved through our Group’s power of PR and communication? We welcome even the most preliminary inquiries. Please feel free to contact us using the “CONTACT” button below.