[Spring 2025 Update] Five must-have items to brighten your new life

April is here, and with it the start of a new academic and fiscal year. It is a season of lifestyle changes and fresh starts.

At SUNNY SIDE UP GROUP, we handle a wide range of PR and communications for items that are perfect for a fresh start. This time, we have selected and introduced five particularly recommended items from among them.

From convenient gadgets to fashion and cosmetics, we offer a wide selection—please find the perfect item you will want to incorporate into your new lifestyle.

Supporting independence while keeping an eye on children: “BoT Talk model with the Anshin Display”

With the new school year beginning, many families may be experiencing lifestyle changes, such as children starting school or parents returning to work.

As more newly enrolled elementary school children begin to act independently, statistics also show that children are more likely to be involved in traffic accidents while walking—often referred to as the “dangerous age of seven.” Against this backdrop, the desire among parents to keep their children safe has been growing year by year.

In response to these needs, more households in recent years have been having their children carry GPS safety devices. However, with so many options available, many people may be unsure which to choose. That is why this spring we recommend the latest model from BoT Talk, Japan’s No. 1* child safety GPS, featuring the new “Anshin Display.”

BoT Talk is a child safety tool that allows parents to obtain location information simply by having their child carry it, and it also supports sending and receiving voice messages. With the newly added “Anshin Display,” the time and remaining battery level are now shown, helping children take initiative—for example, “knowing how many minutes ago a talk message was sent” and “charging it when the battery is low.” This encourages the habit of managing their own belongings.

Although it includes a display, it has no functions such as games or social media. Because it is designed specifically for child safety, both parents and children can use it with confidence, gently supporting a new start and your child’s first steps toward independence.

*1 Survey by Ideation Inc.

In a comparison of the top 10 services in Google search results for “child safety GPS service (a service that monitors a GPS device via an app),” an online survey was conducted among 19,195 men and women in their 30s and 40s nationwide who have children aged 4 through 6th grade (January 6–January 10, 2025).
https://www.ideation.co.jp/column/child_gps2025

Make busy new routines more comfortable with hands-free shoes: the new “Monaco” model from U.S. brand Kizik

Hands-free shoes that you can slip on instantly without using your hands are a strong ally on busy days—even during hectic mornings or the rush before going out.

One brand drawing particular attention is Kizik, a hands-free shoe brand led by design engineering specialists and mathematicians. Packed with technology and ideas, it features the cutting-edge “Springback Heel,” which returns to its original position the moment you step in dynamically as if pressing down the heel. Over the past three years, cumulative sales in the U.S. have surpassed 3 million pairs. Balancing comfort and innovation, it has earned support from innovators and international celebrities alike.

On April 1, Kizik introduced its latest model, “Monaco.” Incorporating the ergonomics-based HandsFree Labs® technology “External Arc” into its design, it offers not only functionality but also an appealing retro-classic yet modern look.

Another model we would like to introduce is “Prague 2.” This canvas sneaker combines a classic feel with casual style, and now comes in two new colors: Poppy Red and Soft Chambray.

In addition, Japan’s first pop-up store where you can try these new releases has been confirmed for Daikanyama, Tokyo. Starting with the latest “Monaco,” a full lineup of eight models in 50 colors will be available all at once.

In the U.S., approximately 80% of people who try on Kizik end up purchasing. We encourage you to experience the comfort and fit of Kizik—easy to put on and “hard to slip off”—that overturns conventional ideas of hands-free shoes.

Add color to your new life with the latest makeup essentials: FLORASIS “Yurong Peach Blossom Collection”

FLORASIS, a cosmetics brand that blends the wisdom of traditional Chinese herbal medicine with modern aesthetics, has opened at GINZA SIX.

The brand is currently selling the “Yurong Peach Blossom Collection,” featuring beauty essences inspired by traditional Chinese medicine. With a lineup including loose powder, pressed powder, and various foundations, it cares for your skin as you apply makeup and enhances your natural beauty.

In addition, GINZA SIX-exclusive items are also available, so please be sure to check them out. This spring, why not refresh both your makeup and your mood with new cosmetics?

A new release from the hugely popular item that sells out instantly: AKOMEYA TOKYO “Onigiri Mold (Extra Large)”

A new “Extra Large” size has joined the popular “Onigiri Mold” series from AKOMEYA TOKYO, a lifestyle shop that offers carefully selected rice from across Japan, rice accompaniments that pair perfectly with it, dashi and other foods, as well as tableware and cooking tools.

This expands the lineup to three sizes—Small, Large, and Extra Large—making it easy to create beautifully shaped onigiri to suit your appetite and the occasion.

In addition, the hinoki wood material absorbs excess moisture appropriately, helping keep the rice delicious. It finishes freshly cooked rice into onigiri in an ideal condition.

An ideal item for those who have started making bento lunches for themselves or their families as part of a fresh start. It is also recommended for bento lunches to take to spring cherry-blossom viewing.

A fresh start essential: “Koala Sofa Bed CUSHY,” which transforms into an exceptionally comfortable bed in 5 seconds

Koala Mattress has fans around the world for its mattresses, but did you know it also offers sofa beds?

Our recommendation this time is the “Koala Sofa Bed CUSHY,” developed by the popular mattress brand. Simply fold the backrest and seat forward to quickly transform it into a full-fledged bed.

Switching to a bed takes just 5 seconds. Because it is easy to do, even those living alone can use it with confidence.

It is comfortable to sit on as a sofa, and exceptionally comfortable to sleep on as a bed. Even in a small room for one person, you can enjoy both a bed and a sofa, which is sure to increase overall satisfaction with your living space. The simple, refined design comes in four colors, including green and pink. It blends naturally into any interior and brings a pleasant sense of cohesion to your room.

Spring is a season of major environmental changes. You may feel nervous or anxious at times, but new joys are surely waiting as well. Why not incorporate items that caught your interest into your daily life and make it more enjoyable and comfortable?

There are many more items that SUNNY SIDE UP GROUP supports through PR. They are featured on SUNNY DAYS, so please be sure to check them out as well.