[Tokyo Area] Gourmet Food, Sweets, and Traditional Culture! 5 Must-Visit Events for Autumn 2025

#PR

As the first signs of autumn begin to appear, it is the perfect season to start planning your next outing.

In this article, we introduce several notable events held in and around Tokyo during autumn 2025, for which SUNNY SIDE UP is handling the PR. 🍂

From Mont Blanc and sweet potato desserts to gourmet fairs and traditional cultural events, the season is packed with “delicious, fun, and enriching” experiences unique to autumn!

If you find an event that piques your interest, please be sure to visit. 🍠

[Shibuya Hikarie] SHIBUYA FOODIE INSIGHT – Autumn Gourmet Fair 2025 –

The cafes and restaurants at Shibuya Hikarie will host “SHIBUYA FOODIE INSIGHT – Autumn Gourmet Fair 2025 -” from Thursday, September 25 to Sunday, October 19!

For this first installment, a survey was conducted among approximately 1,000 people working in Shibuya to identify the ingredients they “really want to eat this autumn,” and menus were developed based on those results. Featuring seasonal delicacies such as sweet potatoes, pears, salmon, and Pacific saury, a total of 24 shops will offer 25 types of original dishes.

For example, 〈Bar Español LA BODEGA〉 offers a luxurious autumn paella combining seafood broth rice with sweet potatoes, mushrooms, and Iberico pork. 〈Saryo Ise Tojiro〉 introduces a Yuzu-scented Kamameshi (kettle rice) set meal featuring an abundance of fragrant salmon and mushrooms.

In addition, a diverse lineup of menus ranging from sweets to set meals will satisfy all your autumn cravings. Please come and experience this gourmet fair that promises to satisfy both your appetite and your heart. 🍁

[ecute Shinagawa] 20th anniversary ‐SOU‐

ecute Shinagawa, which celebrates its 20th anniversary on October 1, is currently holding an anniversary fair until Monday, October 13!

The theme is “SOU.” Inspired by the “layers” (sou) of shells still found throughout the town, the fair features limited-edition products based on three interpretations of “SOU”: products representing the accumulation of 20 years of gratitude in “layers,” products that “play” (sou) music, and seaweed (kaisou), which was once a local specialty of Shinagawa.

Shinagawa Mille-crêpe / Saza Coffee

A particular highlight is the “Shinagawa Mille-crêpe.” This special dish features jet-black bamboo charcoal crêpes layered with sweet potato paste (Kuri Kaguya) and four types of cream: strawberry, matcha, butterfly pea, and purple sweet potato. It is an impressive “SOU” (layered) dessert in both appearance and taste, offering the vibrant colors of natural pigments and a solid presence of sweet potato.

Furthermore, popular products from shopping streets around Shinagawa Station will gather at special event shops. Please enjoy the 20-year history of walking alongside this changing town together with the flavors of autumn. 🍯

[Azabudai Hills] HARVEST WEEKS

From Friday, September 19 to Monday (Holiday), November 3, Azabudai Hills will host “HARVEST WEEKS,” where you can fully enjoy the flavors of autumn!

The first phase (September 19 – October 13) is the “MONT BLANC SELECTION,” featuring Japanese chestnuts and marrons. Sixteen stores will participate, offering everything from traditional Mont Blanc to evolved variations like parfaits and macarons. With their elegant sweetness and gorgeous appearance, they are sure to make your autumn tea time a special occasion.

The second phase (October 14 – November 3) will feature the “OIMO SWEETS SELECTION,” focusing on sweet potatoes. Using sweet potatoes selected for their variety and origin, 14 stores will offer sweets such as sweet potato cakes and soft-serve ice cream that highlight the natural appeal of the ingredients.

Visit Azabudai Hills to savor the arrival of the harvest season. You are sure to find a dish that lets you feel the essence of the season. 🌰🍠

[Shibuya Scramble Square] SHIBUYA SCRAMBLE COLLECTION AUTUMN

Shibuya Scramble Square will host “SHIBUYA SCRAMBLE COLLECTION AUTUMN” from Thursday, September 11 to Monday (Holiday), October 13!

The concept is “Autumn, take me away.” This autumn fair allows you to discover a new side of yourself through fashion, music, and gourmet food. On Saturday, September 20, a fashion show featuring stylist RIBBON will be held. Additionally, world-renowned dancer and creator RIEHATA will appear as a guest for a talk show with RIBBON.

The “SCRAMBLE MUSIC SHOW,” where you can enjoy live jazz performances, will also be held at popular shops within the building, such as “agnès b.” and “DRESSTERIOR.”

Furthermore, a limited-time bar “Nippon no Ii Osake” (Fine Japanese Sake) will appear at the venue, offering Japanese wine. Please enjoy a sophisticated autumn experience where sound, style, and taste intersect under the Shibuya sky. 🍷

[Mie Terrace] 12th Anniversary Thanksgiving Festival

In 2023, SUNNY SIDE UP established a specialized “Regional Revitalization Unit” to support local governments and businesses in solving community issues through the power of PR.

This year marks the 12th anniversary of “Mie Terrace,” an antenna shop that promotes the charms of Mie Prefecture in Tokyo! The “12th Anniversary Thanksgiving Festival” will be held from September 20 to 28.

This year, various events will be held under the theme of “The Connection between Mie Prefecture and Nihonbashi.” The program is packed with content that allows you to experience the traditions and culture of Mie, including a one-day store manager event by shamisen player Sayo Komada, a charity project for Noto Peninsula earthquake recovery by the Mie Terrace Sake Club, a talk show by director Kahori Ishii, and special sales of Akafuku Mochi.

A week where history, food, and music meet. Why not take this opportunity to discover your “second hometown” at Mie Terrace? 🍵

We have introduced five notable events to be held this autumn. From gourmet food and sweets to culture, these events are filled with the unique joys of the season. If any catch your eye, please add them to your schedule and head out to feel the changing of the seasons. 🍁

In addition to these, there are many more events that SUNNY SIDE UP is supporting with PR! SUNNY DAYS provides the latest information at any time. Please check it out for hints on your next outing. 🌞

What can be achieved through our Group’s PR and communication power? We welcome inquiries even for initial consultations. Please feel free to contact us via the “CONTACT” button below.